Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Pinterest: 78% of users have made a purchase after viewing travel content on the platform 80/5 1 2 3 4 5 364 views Pinterest Link Source: David|22 October 2019 Details Rate Report

American consumers find only 26% of personal e-mails from brands interesting enough to open 80/5 1 2 3 4 5 336 views personal emails Link Source: David|11 October 2019 Details Rate Report

ECJ: Google has no obligation to provide 'right to be forgotten' outside the EU 80/5 1 2 3 4 5 403 views ECJ Link Source: David|25 September 2019 Details Rate Report

New Google search ad position metrics to replace Average Position on 30 September 2019 80/5 1 2 3 4 5 395 views ad position Link Source: David|25 September 2019 Details Rate Report

Use <META Description> tags to get Google search return copy that sells Updated 80/5 1 2 3 4 5 429 views meta description Link Source: David|13 September 2019 Details Rate Report

US and UK consumers consider search advertising to be the most trustworthy type of digital advertising 80/5 1 2 3 4 5 487 views search advertising Link Source: David|5 September 2019 Details Rate Report

Metasearch dominates hotel ad spending, and Google dominates metasearch Updated 80/5 1 2 3 4 5 439 views metasearch Link Source: David|27 August 2019 Details Rate Report

Google continues to make mobile SEO more challenging 80/5 1 2 3 4 5 417 views mobile seo Link Source: David|26 August 2019 Details Rate Report

Addressing challenges in Conversion Rate Optimization in the travel vertical 80/5 1 2 3 4 5 761 views conversation rate optimization Link Source: David|22 August 2019 Details Rate Report

60% of podcast listeners search for a product/service after hearing an ad 80/5 1 2 3 4 5 364 views podcasting Link Source: David|21 August 2019 Details Rate Report

How digital technologies are changing the way consumers plan and buy travel Updated 80/5 1 2 3 4 5 671 views travel Link Source: David|31 July 2019 Details Rate Report

Best digital advertising channels for independent hotel marketers Updated 80/5 1 2 3 4 5 677 views independent hotels Link Source: David|5 July 2019 Details Rate Report

More ads are clicked on mobile devices, but most conversions occur on desktops 80/5 1 2 3 4 5 648 views desktop conversions Link Source: David|28 June 2019 Details Rate Report

American Millennials now consume more audio - including 10% from podcasts - than any other generation 80/5 1 2 3 4 5 593 views millennials + audio Link Source: David|25 June 2019 Details Rate Report

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