Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Travel and Leisure Google Ads: clicks and clickthrough rate up year-on-year, cost per click down in 3Q2019 80/5 1 2 3 4 5 1191 views Link Source: David|9 January 2020 Details Rate Report

Gender-balanced video ads get more views vs. male-dominated 80/5 1 2 3 4 5 1080 views gender balance Link Source: David|29 December 2019 Details Rate Report

California Consumer Privacy Act (CCPA) set to go into effect 1 January 2020 80/5 1 2 3 4 5 478 views CCPA Link Source: David|29 November 2019 Details Rate Report

Mobile search ad spend expected to rise 19% in 2019 to $88B 80/5 1 2 3 4 5 545 views mobile ad spend Link Source: David|25 November 2019 Details Rate Report

Display ads produced by B2B advertisers are viewed 68% by men, only 17% on desktop 80/5 1 2 3 4 5 1142 views display advertising Link Source: David|21 November 2019 Details Rate Report

Lead Form Extensions for Google text ad campaigns now in beta 80/5 1 2 3 4 5 862 views lead forms Link Source: David|15 November 2019 Details Rate Report

Morgan Stanley analyst: 'People who want to invest in the online travel sector should do it through Google stock' 80/5 1 2 3 4 5 730 views Google dominates online travel Link Source: David|12 November 2019 Details Rate Report

Google to offer affinity audience targeting for search campaigns 80/5 1 2 3 4 5 1325 views Affinity audience targeting for Google search Link Source: David|29 October 2019 Details Rate Report

Pinterest: 78% of users have made a purchase after viewing travel content on the platform 80/5 1 2 3 4 5 519 views Pinterest Link Source: David|22 October 2019 Details Rate Report

American consumers find only 26% of personal e-mails from brands interesting enough to open 80/5 1 2 3 4 5 553 views personal emails Link Source: David|11 October 2019 Details Rate Report

ECJ: Google has no obligation to provide 'right to be forgotten' outside the EU 80/5 1 2 3 4 5 702 views ECJ Link Source: David|25 September 2019 Details Rate Report

New Google search ad position metrics to replace Average Position on 30 September 2019 80/5 1 2 3 4 5 695 views ad position Link Source: David|25 September 2019 Details Rate Report

Use <META Description> tags to get Google search return copy that sells 80/5 1 2 3 4 5 757 views meta description Link Source: David|13 September 2019 Details Rate Report

US and UK consumers consider search advertising to be the most trustworthy type of digital advertising 80/5 1 2 3 4 5 717 views search advertising Link Source: David|5 September 2019 Details Rate Report

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