Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Adobe: Consumers demand relevance in advertising in 2018 80/5 1 2 3 4 5 271 views State of Digital Advertising Report Link Source: David|5 September 2018 Details Rate Report

Google Ad Strength metric favors relevance through diversity 80/5 1 2 3 4 5 357 views ad strength Link Source: David|5 August 2018 Details Rate Report

Google announces upgrade to Expanded Text Ads 80/5 1 2 3 4 5 252 views expanded text ads Link Source: David|29 August 2018 Details Rate Report

Google Ads Optimization Score Recommends and prioritizes PPC campaign fixes 100/5 1 2 3 4 5 260 views optimization score Link Source: David|23 August 2018 Details Rate Report

Hawaiian Airlines executes successful direct-response video campaign 100/5 1 2 3 4 5 327 views Hawaiian Airlines Link Source: David|24 July 2018 Details Rate Report

Google Analytics gets cross-device features 80/5 1 2 3 4 5 277 views Google Analytics Link Source: David|19 July 2018 Details Rate Report

Google introduces Responsive Search Ads 100/5 1 2 3 4 5 266 views Responsive Search Ads Link Source: David|16 July 2018 Details Rate Report

Google announces major rebrand of AdWords and other advertising products 100/5 1 2 3 4 5 269 views AdWords rebrand Link Source: David|28 June 2018 Details Rate Report

New AdWords tool for YouTube video ads now in beta 80/5 1 2 3 4 5 273 views YouTube Link Source: David|27 June 2018 Details Rate Report

How to use Google My Business to stand out in local search 80/5 1 2 3 4 5 282 views GMB Link Source: David|8 June 2018 Details Rate Report

How to add an image sitemap to your website for Google 80/5 1 2 3 4 5 1378 views image sitemap Link Source: David|16 May 2018 Details Rate Report

Insights into the mobile-first mindset of Generation Z 80/5 1 2 3 4 5 425 views Gen Z mobile Link Source: David|3 May 2018 Details Rate Report

Google testing new AdWords ad format for mobile 60/5 1 2 3 4 5 304 views AdWords mobile Link Source: David|25 April 2018 Details Rate Report

Google using GDPR as excuse to stifle ad competition in Europe? 80/5 1 2 3 4 5 272 views EU GDPR Link Source: David|23 April 2018 Details Rate Report

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