Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Google Ad Strength metric favors relevance through diversity 80/5 1 2 3 4 5 339 views ad strength Link Source: David|5 August 2018 Details Rate Report

Google announces upgrade to Expanded Text Ads 80/5 1 2 3 4 5 240 views expanded text ads Link Source: David|29 August 2018 Details Rate Report

Google Ads Optimization Score Recommends and prioritizes PPC campaign fixes 100/5 1 2 3 4 5 247 views optimization score Link Source: David|23 August 2018 Details Rate Report

Hawaiian Airlines executes successful direct-response video campaign 100/5 1 2 3 4 5 319 views Hawaiian Airlines Link Source: David|24 July 2018 Details Rate Report

Google Analytics gets cross-device features 80/5 1 2 3 4 5 266 views Google Analytics Link Source: David|19 July 2018 Details Rate Report

Google introduces Responsive Search Ads 100/5 1 2 3 4 5 252 views Responsive Search Ads Link Source: David|16 July 2018 Details Rate Report

Google announces major rebrand of AdWords and other advertising products 100/5 1 2 3 4 5 262 views AdWords rebrand Link Source: David|28 June 2018 Details Rate Report

New AdWords tool for YouTube video ads now in beta 80/5 1 2 3 4 5 264 views YouTube Link Source: David|27 June 2018 Details Rate Report

How to use Google My Business to stand out in local search 80/5 1 2 3 4 5 276 views GMB Link Source: David|8 June 2018 Details Rate Report

How to add an image sitemap to your website for Google 80/5 1 2 3 4 5 1360 views image sitemap Link Source: David|16 May 2018 Details Rate Report

Insights into the mobile-first mindset of Generation Z 80/5 1 2 3 4 5 413 views Gen Z mobile Link Source: David|3 May 2018 Details Rate Report

Google testing new AdWords ad format for mobile 60/5 1 2 3 4 5 290 views AdWords mobile Link Source: David|25 April 2018 Details Rate Report

Google using GDPR as excuse to stifle ad competition in Europe? 80/5 1 2 3 4 5 262 views EU GDPR Link Source: David|23 April 2018 Details Rate Report

Longer pages notwithstanding website users still spend most viewing time above the fold 100/5 1 2 3 4 5 296 views eyetracking Link Source: David|17 April 2018 Details Rate Report

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