Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

When Google Search and PMax search terms overlap, Search converts better 84% of the time 80/5 1 2 3 4 5 160 views Search also tends to have higher CTRs and higher conversion values Link Source: David Details Rate Report

Google launches Customer Match in Google Analytics in beta 80/5 1 2 3 4 5 241 views Remarketing without 3rd-party cookies Link Source: David Details Rate Report

Google Call Ads to become Responsive Search Ads 80/5 1 2 3 4 5 158 views Google Call Ads Link Source: David Details Rate Report

Younger consumers are more tolerant of online ads but don't trust them much 80/5 1 2 3 4 5 337 views TikTok is the app most favored by Gen Z Details Rate Report

DOJ proposes separating Google search from Chrome and Android 100/5 1 2 3 4 5 141 views US Attorney General Merrick Garland Link Source: David Details Rate Report

Google Ads Enhanced CPC Bid Strategy to End in October 80/5 1 2 3 4 5 305 views Google Ads Enhanced CPC Link Source: David Details Rate Report

Google cracking down on fake and paid positive Maps reviews 80/5 1 2 3 4 5 181 views "We take fake and/or incentivized reviews and ratings on businesses very seriously." Link Source: David Details Rate Report

Meanwhile, back in the EU... 100/5 1 2 3 4 5 182 views Google, EU, Margrethe Vestager Link Source: David Details Rate Report

Google to begin including photos in Local Service Ads 80/5 1 2 3 4 5 301 views Google says photos will improve ad rank Link Source: David Details Rate Report

Google released Ads Editor 2.7 80/5 1 2 3 4 5 318 views Makes it easier to do bulk changes to Google Ads campaigns Link Source: David Details Rate Report

Google to make 3rd-party cookies optional on Chrome 100/5 1 2 3 4 5 760 views More time needed to test Privacy Sandbox settings Link Source: David Details Rate Report

Vermont issues RFP for Tourism Media Strategy and Implementation Services 80/5 1 2 3 4 5 423 views Vermont issues RFP for Tourism Media Strategy and Implementation Link Source: David Details Rate Report

MOTT launches Massachusetts "Made Possible" campaign 80/5 1 2 3 4 5 403 views Digital and social engagement key Link Source: David Details Rate Report

Max Starkov: Impactful marketing strategies for independent hotels 100/5 1 2 3 4 5 1260 views OTA marketing spend per property averages only $250/month Link Source: David Details Rate Report

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