Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Survey: Few US internet users have made a purchase after viewing a social-media ad 80/5 1 2 3 4 5 277 views social media Link Source: David|5 September 2017 Details Rate Report

Google adds new features to flight and hotel searches 70/5 1 2 3 4 5 296 views flights + hotels Link Source: David|31 August 2017 Details Rate Report

EU announces Google has submitted a plan for complying with antitrust order re shopping service 60/5 1 2 3 4 5 248 views EU antitrust Link Source: David|30 August 2017 Details Rate Report

Google to roll out new AdWords landing page assessment tool for mobile 80/5 1 2 3 4 5 317 views AdWords landing pages Link Source: David|25 August 2017 Details Rate Report

Google announces makeover of AdWords mobile ads 60/5 1 2 3 4 5 292 views mobile ads Details Rate Report

How consumers use mobile devices to research and book travel 80/5 1 2 3 4 5 256 views travel on mobile Link Source: David!17 August 2017 Details Rate Report

FreeWheel: New research on short-form video advertising 80/5 1 2 3 4 5 255 views video ads Link Source: David|15 August 2017 Details Rate Report

Time spent watching YouTube videos on TV has doubled in the past year 60/5 1 2 3 4 5 245 views YouTube + TV Link Source: David|10 August 2017 Details Rate Report

Marin Software: The State of Digital Advertising 2017 [REPORT] 80/5 1 2 3 4 5 365 views digital advertising Link Source: David|8 August 2017 Details Rate Report

WordStream: What analysis of the best AdWords ads reveals 100/5 1 2 3 4 5 252 views positive ads > negative ads Link Source: David|4 August 2017 Details Rate Report

iProspect releases 1Q2017 Quarterly Paid Search Trends [REPORT] 80/5 1 2 3 4 5 382 views paid search trends Link Source: David|26 July 2017 Details Rate Report

Google introduces AdWords Editor 12 with custom rules and machine-learning features 80/5 1 2 3 4 5 282 views AdWords Editor 12 Link Source: David|24 July 2017 Details Rate Report

Google 2.42B euro antitrust fine imposed by EC has implications for Hotel Ads 80/5 1 2 3 4 5 519 views EC antitrust fine Details Rate Report

EU fines Google 2.42B euro for antitrust violations in comparison-shopping searches 100/5 1 2 3 4 5 278 views comparison shopping Link Source: David|29 June 2017 Details Rate Report

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