Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Why consumers block ads: too many ads, annoying, irrelevant, intrusive 80/5 1 2 3 4 5 272 views ad blocking Link Source: David|25 March 2019 Details Rate Report

European Commission fines Google €1.49 billion for "abusive practices in online advertising" 80/5 1 2 3 4 5 297 views EC Link Source: David|21 March 2019 Details Rate Report

Google Hotels will compete directly with Kayak, Expedia, Booking.com - but with an edge 100/5 1 2 3 4 5 382 views Google Hotels Link Source: David|15 March 2019 Details Rate Report

UK ad industry creates Export Month March 2019 in runup to Brexit 80/5 1 2 3 4 5 247 views Export Month Link Source: David|12 March 2019 Details Rate Report

Advertising Week Europe begins 18 March 2019 in London [VIDEO] 80/5 1 2 3 4 5 354 views Advertising Week Link Source: David|10 March 2019 Details Rate Report

Google introduces complaint form for reporting misleading or fraudulent Google Maps/My Business data 80/5 1 2 3 4 5 319 views Google complaint form Link Source: David|4March 2019 Details Rate Report

Travel and Tourism sector had the lowest global average Google Ads cost per click in 4Q2018 80/5 1 2 3 4 5 320 views travel + tourism Link Source: David|1 March 2019 Details Rate Report

Digital marketing trends present challenges and opportunities for businesses in 2019 80/5 1 2 3 4 5 257 views digital marketing Link Source: David|26 February 2019 Details Rate Report

New upgrades to Google Hotel Reviews: filters, search, external reviews 80/5 1 2 3 4 5 252 views Google hotel reviews Link Source: David|24 February 2019 Details Rate Report

Personalization, emerging technologies and customer data utilization challenge travel marketers in 2019 100/5 1 2 3 4 5 498 views travel Link Source: David|22 February 2019 Details Rate Report

Current digital travel ads score poorly on viewability 80/5 1 2 3 4 5 419 views Ad Viewability Link Source: David|21 February 2019 Details Rate Report

French data privacy authority CNIL fines Google EUR50M for GDPR violations 80/5 1 2 3 4 5 274 views CNIL Link Source: David|19 February 2019 Details Rate Report

Google comments on proposed EU copyright directive while European Council mulls a gentler version 80/5 1 2 3 4 5 354 views EU copyright Link Source: David|7 February 2019 Details Rate Report

Survey: 75% say paid search ads make it easier to find the information they want 80/5 1 2 3 4 5 325 views paid search Link Source: David|3 February 2019 Details Rate Report

Search for in All Categories Agencies: Ads, Marketing, PR AI for Marketing Branding Your Business Conversion Rate Optimization Demographics for Marketers Digital Analytics Digital Media Global Trends How To for Digital Marketers Interactive Advertising Mobile Search Marketing Online Marketing Persuasive Online Copywriting PR, Publicity and Communications Research, Data and Intelligence Search Engine Marketing Social Media for Marketing Technology in Digital Marketing Video Marketing Website Usability and Accessibility Search