Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

European Commission fines Google €1.49 billion for "abusive practices in online advertising" 80/5 1 2 3 4 5 284 views EC Link Source: David|21 March 2019 Details Rate Report

Google Hotels will compete directly with Kayak, Expedia, Booking.com - but with an edge 100/5 1 2 3 4 5 370 views Google Hotels Link Source: David|15 March 2019 Details Rate Report

UK ad industry creates Export Month March 2019 in runup to Brexit 80/5 1 2 3 4 5 240 views Export Month Link Source: David|12 March 2019 Details Rate Report

Advertising Week Europe begins 18 March 2019 in London [VIDEO] 80/5 1 2 3 4 5 333 views Advertising Week Link Source: David|10 March 2019 Details Rate Report

Google introduces complaint form for reporting misleading or fraudulent Google Maps/My Business data 80/5 1 2 3 4 5 300 views Google complaint form Link Source: David|4March 2019 Details Rate Report

Travel and Tourism sector had the lowest global average Google Ads cost per click in 4Q2018 80/5 1 2 3 4 5 307 views travel + tourism Link Source: David|1 March 2019 Details Rate Report

Digital marketing trends present challenges and opportunities for businesses in 2019 80/5 1 2 3 4 5 250 views digital marketing Link Source: David|26 February 2019 Details Rate Report

New upgrades to Google Hotel Reviews: filters, search, external reviews 80/5 1 2 3 4 5 239 views Google hotel reviews Link Source: David|24 February 2019 Details Rate Report

Personalization, emerging technologies and customer data utilization challenge travel marketers in 2019 100/5 1 2 3 4 5 469 views travel Link Source: David|22 February 2019 Details Rate Report

Current digital travel ads score poorly on viewability 80/5 1 2 3 4 5 405 views Ad Viewability Link Source: David|21 February 2019 Details Rate Report

French data privacy authority CNIL fines Google EUR50M for GDPR violations 80/5 1 2 3 4 5 265 views CNIL Link Source: David|19 February 2019 Details Rate Report

Google comments on proposed EU copyright directive while European Council mulls a gentler version 80/5 1 2 3 4 5 333 views EU copyright Link Source: David|7 February 2019 Details Rate Report

Survey: 75% say paid search ads make it easier to find the information they want 80/5 1 2 3 4 5 305 views paid search Link Source: David|3 February 2019 Details Rate Report

Google SERP features occupy more above-fold screen real estate, reduce organic clicks 80/5 1 2 3 4 5 318 views SERP features Link Source: David|29 January 2019 Details Rate Report

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