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Festival of Marketing 2023 to be held 5 October in London

     Organizers promise an engaging place for marketers to gather, connect and exchange knowledge

Lower Google Ads conversion rates resulting in higher costs per lead in 2023

     But advertisers are sticking with Google Ads

SMX Advanced 2023 to be offered free online 13-14 June

     Generative AI, ChatGPT, GA4, more...

Google 1Q2023 Search Ad CPC Growth Slows for 7th Consecutive Quarter

     Clicks up 11% but CPCs down 1%, first decline since 3Q2020

MediaPost 2023 Search & Insider Summit 7-10 May in Charleston

     Meet 50 marketing and agency buyers

Maine Destination Optimization Workshops offered in Bangor and Augusta this week

     Be visible on Google

Google reports results of tests of Interest Based Audience (IBA) solutions vs. 3rd-party cookies

     Results "showed promise" for IBA solutions

Mississippi issues RFQ for tourism marketing targeting Europe

     This is an enormous deal that will have to involve numerous subcontractors

Category, Name and Proximity drive GBP Local Pack rankings in 2023

     A Handful of Factors Far Outweigh the Rest

53% of remote workers want to take a bleisure trip

     Including 65% of those aged 18-34

  More posts...

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