Future Travel Experience Global 2021 conference 7-9 December in Las Vegas

     Presenting future transportation trends and transformation strategies for tomorrow's world

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International travel expected to grow strongly in 2022 - but look different

     Top trends include younger travelers, higher spend, secondary destinations, outdoors, sustainability

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Google data suggest 30% of pre-pandemic business travel may be gone forever

     Cost reduction, paperwork, sustainability and work-life balance are driving changes to companies' travel planning

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Google Page Experience Ranking is coming to desktop in February 2022

     That means: Passing scores on Core Web Vitals, HTTPS not HTTP, no intrusive interstitials

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Google announces clustering algorithm designed to reveal group characteristics while maintaining individual privacy

     'Differentially Private Clustering' could enable organizations to learn insights from group data while protecting individual data privacy

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Google MUM has the potential to be a game-changer in search and SEO

     MUM is multilingual (75 languages) and multi-modal (both text and images) and has 1000X the question-answering power of BERT

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To assess content quality, Google doesn't just look at text [VIDEO]

     John Mueller: "[I]t's not the case that we would look at just purely the text...we really want to look at the website overall."

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US October 2021 inbound travel bookings surpass 70% of 2019 levels on news of November reopening

     Expect a further increase for the December 2021 - January 2022 holiday period

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News and Editorial SEO Summit to be presented online 26-27 October 2021

     Organizers promise to deliver information on maximizing visibility in Google's ecosystem

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Paid search is working well in the travel vertical in 2021

     Low costs per click and high clickthrough rates make paid search attractive for travel and tourism businesses

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