Ten Latest Posts


Best practices for responsive search ads now the default Google Ads format

     Responsive Search Ads are now the default format as Google continues to streamline ad system






John Mueller on Google ranking: 'The total number of links doesn't matter at all'

     "We try to understand what is relevant for a website, how much should we weigh these individual links"






Create a link for customers to leave you Google Reviews

     Put Google Review links on your website and in e-mails






Google to stop serving Showcase Shopping ads 1 April 2021

     In pre-pandemic 1Q2020, Showcase ads accounted for 9% of all Google Shopping ad clicks






MarTech conference to be held online 16-17 March 2021

     Free conference for senior marketers with focus on incorporating technologies into marketing strategy






First Google 'Search Central Live' event to be held virtually this evening 23 February 2021

     Participants will include Danny Sullivan, Martin Splitt, John Mueller






If Google is finding your website to be less relevant, act before it's too late

     Tweaks may not be sufficient to restore lost Google rank






Maryland legislators pass Digital Advertising Tax overriding Gov. Hogan's veto

     Maryland's first-of-its-kind law imposes taxes on companies with more than $100M in digital ad revenue






Festival of Marketing 'The Bottom Line' early bird pricing ends today 12 February 2021

     Virtual event 23-25 March 2021 will feature speakers from Aviva, Henkel, KFC, Linkedin, more






DC tourism and event promoters issue RFP for $400K ad contract

     Campaign should draw visitors at 'every phase of COVID opening and recovery'





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