'Workday Consumers' creating growth in search ad spend

     60% of consumers say they now mix work and personal online identities throughout the day - and 60% of brands say they intend to increase paid search ad spend in 2022, some by 10% or more

---

Conductor 2022 Organic Marketing Conference to be held 11 May 2022 in NYC

     Organizers say this conference will "help you rise in the ranks, win at search, and elevate your entire digital marketing strategy."

---

Google begins next phase of global tests of Privacy Sandbox

     Updated timeline shows when Google expects new technologies to support phase-out of 3rd-party cookies

---

DigiMarCon New England 2022 super-early-bird rate ends today Friday 8 April

     This is one of DigiMarCon's 40 2022-2013 conferences to be held in cities across the US and in 17 other countries.

---

Anu Adegbola to head Paid Search Association

     Ms. Adegbola is currently a Paid Search Account Director at Marin Software and host of the 'Marketing Anu Podcast'.

---

GA4: Better privacy but tougher targeting

     Google Universal Analytics going away in July 2023 means the end of IP address targeting

---

MediaPost Search & Performance Insider Summit to be held 18-21 May 2022 in South Carolina

     Organizers say the conference will explore why an omni-channel strategy is imperative in today’s consumer-centric culture.

---

Festival of Marketing 2022 set for 23-25 March, in-person or virtual

     "A visit to Festival will provide the knowledge you need to create actionable change and to tackle the biggest issues you’re facing - enabling you to build better brands."

---

BREAKING: Google dumps FLoC, replaces with Topics API for Privacy Sandbox [VIDEO]

     "Because Topics is powered by the browser, it provides you with a more recognizable way to see and control how your data is shared, compared to tracking mechanisms like third-party cookies."

---

IAB weighs in against Surveillance Advertising bill

     BSAA "would effectively eliminate internet advertising in the United States, jeopardizing an estimated 17 million jobs primarily at small- and medium-sized businesses."

---

  More posts...