Festival of Marketing 2023 to be held 5 October in London

     Organizers promise an engaging place for marketers to gather, connect and exchange knowledge

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Lower Google Ads conversion rates resulting in higher costs per lead in 2023

     But advertisers are sticking with Google Ads

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SMX Advanced 2023 to be offered free online 13-14 June

     Generative AI, ChatGPT, GA4, more...

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Google 1Q2023 Search Ad CPC Growth Slows for 7th Consecutive Quarter

     Clicks up 11% but CPCs down 1%, first decline since 3Q2020

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MediaPost 2023 Search & Insider Summit 7-10 May in Charleston

     Meet 50 marketing and agency buyers

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Maine Destination Optimization Workshops offered in Bangor and Augusta this week

     Be visible on Google

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Google reports results of tests of Interest Based Audience (IBA) solutions vs. 3rd-party cookies

     Results "showed promise" for IBA solutions

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Mississippi issues RFQ for tourism marketing targeting Europe

     This is an enormous deal that will have to involve numerous subcontractors

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Category, Name and Proximity drive GBP Local Pack rankings in 2023

     A Handful of Factors Far Outweigh the Rest

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53% of remote workers want to take a bleisure trip

     Including 65% of those aged 18-34

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