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Festival of Marketing 2023 to be held 5 October in London
Organizers promise an engaging place for marketers to gather, connect and exchange knowledge
Lower Google Ads conversion rates resulting in higher costs per lead in 2023
But advertisers are sticking with Google Ads
SMX Advanced 2023 to be offered free online 13-14 June
Generative AI, ChatGPT, GA4, more...
Google 1Q2023 Search Ad CPC Growth Slows for 7th Consecutive Quarter
Clicks up 11% but CPCs down 1%, first decline since 3Q2020
MediaPost 2023 Search & Insider Summit 7-10 May in Charleston
Meet 50 marketing and agency buyers
Maine Destination Optimization Workshops offered in Bangor and Augusta this week
Be visible on Google
Google reports results of tests of Interest Based Audience (IBA) solutions vs. 3rd-party cookies
Results "showed promise" for IBA solutions
Mississippi issues RFQ for tourism marketing targeting Europe
This is an enormous deal that will have to involve numerous subcontractors
Category, Name and Proximity drive GBP Local Pack rankings in 2023
A Handful of Factors Far Outweigh the Rest
53% of remote workers want to take a bleisure trip
Including 65% of those aged 18-34

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Lower Google Ads conversion rates resulting in higher costs per lead in 2023 David | 16 May 2023
SMX Advanced 2023 to be offered free online 13-14 June David | 15 May 2023
Google 1Q2023 Search Ad CPC Growth Slows for 7th Consecutive Quarter David | 15 May 2023
Mississippi issues RFQ for tourism marketing targeting Europe David | 31 March 2023
Category, Name and Proximity drive GBP Local Pack rankings in 2023 David | 29 March 2023
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Knowledge Base last updated 25 May 2023.
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