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Google Optimize will no longer be available after September 2023

     Expect more Google feature cutbacks in down economy






Google CALM technology can speed up natural language processing by as much as 3X

     But it needs more computational power and is slower to output text






Google Ads is getting more expensive - but mean ROI is 200%

     Cost per lead is up an average of 19% across industry sectors






SMXNEXT conference to be presented free online 15-16 November 2022

     Free SEO and Paid Search Conference






Google Ads spend grew 15% in 3Q2022, stabilizing near pre-COVID level

     Google Ads spend grew despite uncertain economic conditions






Google adds new advertising features for attractions and tour operators

     Compare ticket prices on Google Maps, more...






Google upgrades image metadata requirements

     Now easier to add credit and licensing information to photos






Google Ads extensions are now ad assets

     Previously ads and assets had separate workflows






Google adds HTTPS report to Search Console

     Find out which pages are served as HTTPS and which are not, and why






IAB: Privacy legislation a bigger threat than loss of cookies

     'Misguided legislative efforts' risk harming both privacy and advertising




  More posts...

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