Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Airbnb pivots toward long-term stays in response to shift to remote work 80/5 1 2 3 4 5 423 views Airbnb now gives preferential treatment to hosts who offer long-term stays Link Source: David|21 September 2020 Details Rate Report

Podcast campaigns can produce significant conversion lift rates 80/5 1 2 3 4 5 740 views Obviously, there are a lot of variables here Link Source: David|14 September 2020 Details Rate Report

Intent beats demographics for targeting video ads - and quality may not matter 80/5 1 2 3 4 5 565 views Link Source: David|28 August 2020 Details Rate Report

Use Google Analytics to track recovery of your website traffic during COVID-19 80/5 1 2 3 4 5 348 views Link Source: David|31 May 2020 Details Rate Report

Trends in travel searches: Week ending 1 May 2020 100/5 1 2 3 4 5 445 views Link Source: David|13 May 2020 Details Rate Report

Why you should invest in paid search ads now 80/5 1 2 3 4 5 335 views Link Source: David|13 May 2020 Details Rate Report

Most marketers are spending same or more on marketing and technology during COVID-19 80/5 1 2 3 4 5 517 views Link Source: David|11 May 2020 Details Rate Report

Blacks constitute 12.2% of US population but get only 1.4% of targeted ad spend 80/5 1 2 3 4 5 460 views Link Source: David|28 April 2020 Details Rate Report

Why suddenly running only COVID-19 feelgood ads is a bad idea 80/5 1 2 3 4 5 657 views Link Source: David|24 April 2020 Details Rate Report

Americans are consuming more media, don't want advertising to stop during COVID-19 80/5 1 2 3 4 5 750 views Link Source: David|14 April 2020 Details Rate Report

Travel PPC advertising paradox since onset of COVID-19: need to remain visible while conserving budget for post-pandemic 80/5 1 2 3 4 5 467 views Link Source: David|9 April 2020 Details Rate Report

65% of Americans will be acting on pent-up demand within 1 to 7 months post-COVID-19 80/5 1 2 3 4 5 290 views Link Source: David|4 April 2020 Details Rate Report

If limited to one or the other, marketers prefer Google Ads to SEO 100/5 1 2 3 4 5 394 views Link Source: David|2 April 2020 Details Rate Report

62.9% of Google Search users say descriptions in organic returns are #1 driver of clicks 80/5 1 2 3 4 5 470 views Link Source: David|20 February 2020 Details Rate Report

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