Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Google VP Oliver Heckmann on how AI will help the travel industry 90/5 1 2 3 4 5 306 views Oliver Heckmann Link Source: David|26 October 2017 Details Rate Report

Ad associations: Companies like Google shouldn't be able to block ads unilaterally 80/5 1 2 3 4 5 313 views ad blocking Link Source: David|17 October 2017 Details Rate Report

Google AdWords daily click charges can now be twice daily budget but monthly cap remains in place 80/5 1 2 3 4 5 376 views click charges Link Source: David|10 October 2017 Details Rate Report

Google to make comparison-shopping service a standalone unit in order to avoid EU fines 80/5 1 2 3 4 5 265 views EU comparison shopping Link Source: David|5 October 2017 Details Rate Report

Google is testing an Insight Engine that offers publishers new visitor data 80/5 1 2 3 4 5 288 views insight engine Link Source: David|4 October 2017 Details Rate Report

Google enables ad extensions for call-only ads 60/5 1 2 3 4 5 207 views call-only ads Details Rate Report

YouTube reacts to Ipsos ad-attention research by adding new targeting options [VIDEO] 80/5 1 2 3 4 5 289 views YouTube targeting options Link Source: Adweek Details Rate Report

Google is conducting "small scale experiment" with European vacation rental listings 80/5 1 2 3 4 5 248 views EU vacation rentals Link Source: David|21 September 2017 Details Rate Report

Upcoming Chrome releases to stifle video ads with sound 80/5 1 2 3 4 5 247 views Chrome audio Link Source: David|20 September 2017 Details Rate Report

Google and Facebook to take 54% of UK digital ad spend through 2019 80/5 1 2 3 4 5 243 views UK ad spend Link Source: David|19 September 2017 Details Rate Report

Google is rolling out shareable AdWords dashboards 80/5 1 2 3 4 5 256 views AdWords dashboards Link Source: David|14 September 2017 Details Rate Report

Google AdWords changes coming - September 2017 100/5 1 2 3 4 5 288 views AdWords changes Link Source: David|14 September 2017 Details Rate Report

New Google research: Mobile experiences that can damage your brand 80/5 1 2 3 4 5 295 views mobile research Link Source: David|8 September 2017 Details Rate Report

HEBS Digital: The "Google Ecosystem" for hoteliers 90/5 1 2 3 4 5 292 views HEBS Digital Link Source: David|7 September 2017 Details Rate Report

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