Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Competitors to lodge formal complaint re Google response to EU antitrust fine 80/5 1 2 3 4 5 684 views EU antitrust fine Link Source: David|18 December 2017 Details Rate Report

Move Google exams and certifications to Academy for Ads now 80/5 1 2 3 4 5 470 views Academy for Ads Link Source: David|14 December 2017 Details Rate Report

November 2017 global search engine market shares 80/5 1 2 3 4 5 569 views search market share Link Source: David|7 December 2017 Details Rate Report

Survey: Millennial trends and spending patterns 80/5 1 2 3 4 5 992 views millennials Link Source: David|2 December 2017 Details Rate Report

Tech industry united in opposition to FCC plan to end net neutrality protections [VIDEO] 80/5 1 2 3 4 5 504 views net neutrality Link Source: David|29 November 2017 Details Rate Report

Social media analysis of US consumer trends impacting tourism, advertising and marketing 80/5 1 2 3 4 5 1202 views consumer trends Link Source: David|21 November 2017 Details Rate Report

Google launches trial of new hotel search service [VIDEO] Updated 80/5 1 2 3 4 5 445 views hotel search Link Source: David|14 November 2017 Details Rate Report

Google VP Oliver Heckmann on how AI will help the travel industry Updated 90/5 1 2 3 4 5 412 views Oliver Heckmann Link Source: David|26 October 2017 Details Rate Report

Ad associations: Companies like Google shouldn't be able to block ads unilaterally 80/5 1 2 3 4 5 517 views ad blocking Link Source: David|17 October 2017 Details Rate Report

Google AdWords daily click charges can now be twice daily budget but monthly cap remains in place 80/5 1 2 3 4 5 587 views click charges Link Source: David|10 October 2017 Details Rate Report

Google to make comparison-shopping service a standalone unit in order to avoid EU fines 80/5 1 2 3 4 5 403 views EU comparison shopping Link Source: David|5 October 2017 Details Rate Report

Google is testing an Insight Engine that offers publishers new visitor data 80/5 1 2 3 4 5 676 views insight engine Link Source: David|4 October 2017 Details Rate Report

Google enables ad extensions for call-only ads 60/5 1 2 3 4 5 307 views call-only ads Details Rate Report

YouTube reacts to Ipsos ad-attention research by adding new targeting options [VIDEO] 80/5 1 2 3 4 5 411 views YouTube targeting options Link Source: Adweek Details Rate Report

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