Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Google Introduces Expanded Ads in AIOs New 80/5 1 2 3 4 5 24 views "...As people use AI Overviews, we see they’re happier with their results,..." Link Source: David Details Rate Report

Google introduces AI Max for Search campaigns 80/5 1 2 3 4 5 37 views AI-powered targeting & creative solutions Link Source: David Details Rate Report

Traditional and Social Media Expected to See Greatest Tariff-Related Ad Spend Cuts in 2025 80/5 1 2 3 4 5 44 views 94% of advertisers surveyed expect tariffs to cause cutbacks in ad spend. Link Source: David Details Rate Report

Google Updates Ads Transparency Policy 80/5 1 2 3 4 5 65 views Payment profile name will be displayed as party paying for ads. Link Source: David Details Rate Report

Paid search dominated online advertising in 2024 80/5 1 2 3 4 5 51 views Search ad spend grew by $14.1B in 2024 vs. 2023 Link Source: David Details Rate Report

Best practices for responsive search ads now the default Google Ads format 80/5 1 2 3 4 5 243 views Best practices for Google responsive search ads Link Source: David Details Rate Report

Broderson Awards submission deadline extended 60/5 1 2 3 4 5 42 views The awards recognize Maine agencies and professionals for exhibiting dedication to excellence in creativity. Link Source: David Details Rate Report

Google Ads head predicts "massive shift" to AI in 2025 80/5 1 2 3 4 5 65 views Google Ads 2025 Link Source: David Details Rate Report

Violating Google's search spam policies can now get your ads disapproved 80/5 1 2 3 4 5 101 views Google will disapprove ads pointing to destinations that have been penalized for violating its search spam policies. Link Source: David Details Rate Report

Check your Google Ads keyword match types 100/5 1 2 3 4 5 78 views Google has changed some match types to Broad when advertisers switch to conversion-based bidding. Link Source: David Details Rate Report

When Google Search and PMax search terms overlap, Search converts better 84% of the time 80/5 1 2 3 4 5 70 views Search also tends to have higher CTRs and higher conversion values Link Source: David Details Rate Report

Google launches Customer Match in Google Analytics in beta 80/5 1 2 3 4 5 66 views Remarketing without 3rd-party cookies Link Source: David Details Rate Report

Google Call Ads to become Responsive Search Ads 80/5 1 2 3 4 5 85 views Google Call Ads Link Source: David Details Rate Report

Younger consumers are more tolerant of online ads but don't trust them much 80/5 1 2 3 4 5 86 views TikTok is the app most favored by Gen Z Details Rate Report

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