Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Marketers see little return from advertising on Snapchat 80/5 1 2 3 4 5 778 views snapchat ads Link Source: Advertising Age Details Rate Report

Visibility in search is key: 2017 leisure travelers visiting only 4.4 sites before booking Updated 80/5 1 2 3 4 5 393 views leisure travel Link Source: fuel Details Rate Report

AdWords keyword phrases 2-4 words in length give best ROI 80/5 1 2 3 4 5 412 views keyword phrases Link Source: David Details Rate Report

Facebook Dynamic Travel Ads will drive bookings but Google will continue to dominate travel ad spend Updated 60/5 1 2 3 4 5 422 views Facebook travel ads Link Source: Skift Details Rate Report

43% of US Internet users mistake native advertising for editorial content 80/5 1 2 3 4 5 698 views native advertising Link Source: eMarketer Details Rate Report

Facebook poses little threat to Google in travel advertising Updated 80/5 1 2 3 4 5 496 views Facebook poses little threat to Google in travel advertising Link Source: Investors Business Daily|13 February 2017 Details Rate Report

Snapchat testing 2 new direct-response-friendly ad units 80/5 1 2 3 4 5 416 views Snapchat ads Link Source: eMarketer|12 January 2017 Details Rate Report

Instagram introduces vertical video ads inside Stories 60/5 1 2 3 4 5 658 views Instagram videos Link Source: Advertising Age|11 January 2017 Details Rate Report

Facebook to offer mid-roll video ads and share revenue with creators 80/5 1 2 3 4 5 425 views Facebook video Link Source: ClickZ|12 January 2017 Details Rate Report

Most people want to be rewarded for watching an ad in order to view premium content online 80/5 1 2 3 4 5 532 views rewards for watching ads Link Source: eMarketer|25 January 2017 Details Rate Report

How Google captures information about people searching for hotels Updated 80/5 1 2 3 4 5 428 views Google + hotels Link Source: Koddi|9 January 2017 Details Rate Report

Proposed EU rule would limit ability to deliver targeted ads 80/5 1 2 3 4 5 445 views EU ads Link Source: David|18 January 2017 Details Rate Report

What women want from influencer content - and how brands can take advantage 80/5 1 2 3 4 5 597 views what women want Link Source: David|8 January 2017 Details Rate Report

Search engines drove the most traffic to UK hotel, aggregator and rental accommodation sites in July 2016 Updated 100/5 1 2 3 4 5 426 views UK lodging Link Source: David|12 December 2016 Details Rate Report

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