Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Snapchat testing 2 new direct-response-friendly ad units 80/5 1 2 3 4 5 260 views Snapchat ads Link Source: eMarketer|12 January 2017 Details Rate Report

Instagram introduces vertical video ads inside Stories 60/5 1 2 3 4 5 282 views Instagram videos Link Source: Advertising Age|11 January 2017 Details Rate Report

Facebook to offer mid-roll video ads and share revenue with creators 80/5 1 2 3 4 5 279 views Facebook video Link Source: ClickZ|12 January 2017 Details Rate Report

Most people want to be rewarded for watching an ad in order to view premium content online 80/5 1 2 3 4 5 371 views rewards for watching ads Link Source: eMarketer|25 January 2017 Details Rate Report

How Google captures information about people searching for hotels 80/5 1 2 3 4 5 323 views Google + hotels Link Source: Koddi|9 January 2017 Details Rate Report

Proposed EU rule would limit ability to deliver targeted ads 80/5 1 2 3 4 5 279 views EU ads Link Source: David|18 January 2017 Details Rate Report

What women want from influencer content - and how brands can take advantage 80/5 1 2 3 4 5 246 views what women want Link Source: David|8 January 2017 Details Rate Report

Search engines drove the most traffic to UK hotel, aggregator and rental accommodation sites in July 2016 100/5 1 2 3 4 5 309 views UK lodging Link Source: David|12 December 2016 Details Rate Report

Bentley University research: Tourists still value print brochures 80/5 1 2 3 4 5 323 views print brochures Link Source: Bentley University Center for Marketing Technology 24 November 2016 Details Rate Report

More and more consumers are using ad blocking software but smartphone ad blocking is rare 80/5 1 2 3 4 5 286 views ad blocking Link Source: eMarketer 28 November 2016 Details Rate Report

Two out of 3 US Millennials have ad blockers installed but 36% don't use them 80/5 1 2 3 4 5 335 views ad blocking Link Source: eMarketer 13 October 2016 Details Rate Report

comScore research for Expedia: Advertising has biggest impact during the initial stages of travel booking [REPORT] 80/5 1 2 3 4 5 415 views travel booking Link Source: comScore November 2016 Details Rate Report

Google published (iffy) results of secret video ad experiments 60/5 1 2 3 4 5 396 views secret ad tests Link Source: Advertising Age 1 November 2016 Details Rate Report

Google: YouTube generates almost 2X the searches per impression as TV 80/5 1 2 3 4 5 276 views YouTube vs. TV Link Source: ClickZ 27 September 2016 Details Rate Report

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