Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Change to Google 'Top Ads' definition seems to favor ads over organic results 100/5 1 2 3 4 5 100 views More Google real estate being shifted to ads Link Source: David | 28 March 2024 Details Rate Report

Google used Gen AI to block 5.5B bad ads in 2023 80/5 1 2 3 4 5 136 views More than 90% of enforcement actions began with LLMs Link Source: David | 28 March 2024 Details Rate Report

Google Germany exec speaks on GenAI at ITB Berlin travel show 80/5 1 2 3 4 5 111 views New Google Search will be "unlike anything users have previously encountered" Link Source: David | 7 March 2024 Details Rate Report

Google to give advertisers more control over Search Partner Network ad placements 80/5 1 2 3 4 5 112 views Performance Max placement report to support Search Partner Network sites Link Source: David | 29 February 2024 Details Rate Report

IAB Tech Lab: Google Privacy Sandbox faces "significant challenges" 80/5 1 2 3 4 5 122 views Proposals for new web standards to protect users' privacy Link Source: David | 29 February 2024 Details Rate Report

Google updates Ads misrepresentation policy 100/5 1 2 3 4 5 185 views "We will suspend your Google Ads accounts upon detection" Link Source: David | 17 February 2024 Details Rate Report

Google to end 2 Commissions hotel bid strategies in October 80/5 1 2 3 4 5 133 views Commission hotel ad products, introduced during COVID, are being discontinued because they depend on 3rd-party cookies which are about to be phased out. Link Source: David | 7 February 2024 Details Rate Report

Google begins rollout of conversational experience in Ads 80/5 1 2 3 4 5 120 views Advertisers can generate ad content from URLs Link Source: David | 25 January 2024 Details Rate Report

Mississippi Issues RFP for Strategic Tourism Plan Consultant 80/5 1 2 3 4 5 114 views Enhance promotion and development in tourism statewide Link Source: David | 13 January 2024 Details Rate Report

Google to restructure 30,000-person ad sales unit 100/5 1 2 3 4 5 123 views Google aims to sell more ads by further leveraging AI Link Source: David | 26 December 2023 Details Rate Report

Google announces 4 January 2024 start date for 3rd-party cookie phaseout 80/5 1 2 3 4 5 117 views "Tracking Protection" will be enabled in Chrome Link Source: David | 18 December 2023 Details Rate Report

Google Ads Updating Location Asset Requirements 80/5 1 2 3 4 5 200 views Location Assets describe a specific business location Link Source: David | 22 November 2023 Details Rate Report

DOJ's case against Google - in a nutshell 100/5 1 2 3 4 5 121 views DOJ attempts to prove that Google broke antitrust laws Link Source: David | 25 October 2023 Details Rate Report

Google on track to begin disabling 3rd-party cookies in 1Q2024 80/5 1 2 3 4 5 120 views Initial test on 1% of Chrome users Link Source: David | 18 October 2023 Details Rate Report

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