Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Maine Senate fails to pass what would have been strongest US data privacy law 100/5 1 2 3 4 5 569 views Maine Data Privacy and Protection Act Link Source: David Details Rate Report

Oregon City, OR seeking proposals for DMO establishment 60/5 1 2 3 4 5 120 views Oregon City seeking DMO development Details Rate Report

Global PPC Survey: 98% of advertisers use Google Ads 100/5 1 2 3 4 5 578 views Google Ads is #1 PPC platform worldwide Link Source: David | 5 April 2024 Details Rate Report

Change to Google 'Top Ads' definition seems to favor ads over organic results 100/5 1 2 3 4 5 128 views More Google real estate being shifted to ads Link Source: David | 28 March 2024 Details Rate Report

Google used Gen AI to block 5.5B bad ads in 2023 80/5 1 2 3 4 5 166 views More than 90% of enforcement actions began with LLMs Link Source: David | 28 March 2024 Details Rate Report

Google Germany exec speaks on GenAI at ITB Berlin travel show 80/5 1 2 3 4 5 137 views New Google Search will be "unlike anything users have previously encountered" Link Source: David | 7 March 2024 Details Rate Report

Google to give advertisers more control over Search Partner Network ad placements 80/5 1 2 3 4 5 137 views Performance Max placement report to support Search Partner Network sites Link Source: David | 29 February 2024 Details Rate Report

IAB Tech Lab: Google Privacy Sandbox faces "significant challenges" 80/5 1 2 3 4 5 151 views Proposals for new web standards to protect users' privacy Link Source: David | 29 February 2024 Details Rate Report

Google updates Ads misrepresentation policy 100/5 1 2 3 4 5 210 views "We will suspend your Google Ads accounts upon detection" Link Source: David | 17 February 2024 Details Rate Report

Google to end 2 Commissions hotel bid strategies in October 80/5 1 2 3 4 5 155 views Commission hotel ad products, introduced during COVID, are being discontinued because they depend on 3rd-party cookies which are about to be phased out. Link Source: David | 7 February 2024 Details Rate Report

Google begins rollout of conversational experience in Ads 80/5 1 2 3 4 5 153 views Advertisers can generate ad content from URLs Link Source: David | 25 January 2024 Details Rate Report

Mississippi Issues RFP for Strategic Tourism Plan Consultant 80/5 1 2 3 4 5 179 views Enhance promotion and development in tourism statewide Link Source: David | 13 January 2024 Details Rate Report

Google to restructure 30,000-person ad sales unit 100/5 1 2 3 4 5 160 views Google aims to sell more ads by further leveraging AI Link Source: David | 26 December 2023 Details Rate Report

Google announces 4 January 2024 start date for 3rd-party cookie phaseout 80/5 1 2 3 4 5 150 views "Tracking Protection" will be enabled in Chrome Link Source: David | 18 December 2023 Details Rate Report

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