Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Google Aims to Increase Reach, Engagement and ROI for Advertisers [VIDEO] 100/5 1 2 3 4 5 182 views Can this be done while also making information available and useful? Link Source: David Details Rate Report

Maine Senate fails to pass what would have been strongest US data privacy law 100/5 1 2 3 4 5 597 views Maine Data Privacy and Protection Act Link Source: David Details Rate Report

Oregon City, OR seeking proposals for DMO establishment 60/5 1 2 3 4 5 282 views Oregon City seeking DMO development Details Rate Report

Global PPC Survey: 98% of advertisers use Google Ads 100/5 1 2 3 4 5 807 views Google Ads is #1 PPC platform worldwide Link Source: David | 5 April 2024 Details Rate Report

Change to Google 'Top Ads' definition seems to favor ads over organic results 100/5 1 2 3 4 5 302 views More Google real estate being shifted to ads Link Source: David | 28 March 2024 Details Rate Report

Google used Gen AI to block 5.5B bad ads in 2023 80/5 1 2 3 4 5 349 views More than 90% of enforcement actions began with LLMs Link Source: David | 28 March 2024 Details Rate Report

Google Germany exec speaks on GenAI at ITB Berlin travel show 80/5 1 2 3 4 5 502 views New Google Search will be "unlike anything users have previously encountered" Link Source: David | 7 March 2024 Details Rate Report

Google to give advertisers more control over Search Partner Network ad placements 80/5 1 2 3 4 5 185 views Performance Max placement report to support Search Partner Network sites Link Source: David | 29 February 2024 Details Rate Report

IAB Tech Lab: Google Privacy Sandbox faces "significant challenges" 80/5 1 2 3 4 5 189 views Proposals for new web standards to protect users' privacy Link Source: David | 29 February 2024 Details Rate Report

Google updates Ads misrepresentation policy 100/5 1 2 3 4 5 428 views "We will suspend your Google Ads accounts upon detection" Link Source: David | 17 February 2024 Details Rate Report

Google to end 2 Commissions hotel bid strategies in October 80/5 1 2 3 4 5 448 views Commission hotel ad products, introduced during COVID, are being discontinued because they depend on 3rd-party cookies which are about to be phased out. Link Source: David | 7 February 2024 Details Rate Report

Google begins rollout of conversational experience in Ads 80/5 1 2 3 4 5 196 views Advertisers can generate ad content from URLs Link Source: David | 25 January 2024 Details Rate Report

Mississippi Issues RFP for Strategic Tourism Plan Consultant 80/5 1 2 3 4 5 339 views Enhance promotion and development in tourism statewide Link Source: David | 13 January 2024 Details Rate Report

Google to restructure 30,000-person ad sales unit 100/5 1 2 3 4 5 358 views Google aims to sell more ads by further leveraging AI Link Source: David | 26 December 2023 Details Rate Report

Search for in All Categories Agencies: Ads, Marketing, PR AI for Marketing Branding Your Business Conversion Rate Optimization Demographics for Marketers Digital Analytics Digital Media Global Trends How To for Digital Marketers Interactive Advertising Mobile Search Marketing Online Marketing Persuasive Online Copywriting PR, Publicity and Communications Research, Data and Intelligence Search Engine Marketing Social Media for Marketing Technology in Digital Marketing Video Marketing Website Usability and Accessibility Search