Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Time spent watching YouTube videos on TV has doubled in the past year 60/5 1 2 3 4 5 676 views YouTube + TV Link Source: David|10 August 2017 Details Rate Report

Marin Software: The State of Digital Advertising 2017 [REPORT] 80/5 1 2 3 4 5 596 views digital advertising Link Source: David|8 August 2017 Details Rate Report

WordStream: What analysis of the best AdWords ads reveals 100/5 1 2 3 4 5 435 views positive ads > negative ads Link Source: David|4 August 2017 Details Rate Report

iProspect releases 1Q2017 Quarterly Paid Search Trends [REPORT] 80/5 1 2 3 4 5 627 views paid search trends Link Source: David|26 July 2017 Details Rate Report

Google introduces AdWords Editor 12 with custom rules and machine-learning features 80/5 1 2 3 4 5 784 views AdWords Editor 12 Link Source: David|24 July 2017 Details Rate Report

Google 2.42B euro antitrust fine imposed by EC has implications for Hotel Ads Updated 80/5 1 2 3 4 5 673 views EC antitrust fine Details Rate Report

EU fines Google 2.42B euro for antitrust violations in comparison-shopping searches 100/5 1 2 3 4 5 437 views comparison shopping Link Source: David|29 June 2017 Details Rate Report

Google announces new AMP integrations for Search and Display ads 80/5 1 2 3 4 5 399 views AMP integrations Link Source: David|19 June 2017 Details Rate Report

Snapchat introduces Facebook-like Ad Manager 60/5 1 2 3 4 5 604 views Snapchat Link Source: David|23 May 2017 Details Rate Report

Sergey Alakov: Google testing categorizing hotel reviews by traveler type Updated 80/5 1 2 3 4 5 388 views hotel reviews Link Source: David|10 May 2017 Details Rate Report

Research: What makes Twitter videos successful? 80/5 1 2 3 4 5 473 views Twitter videos Link Source: David|8 May 2017 Details Rate Report

Marketers and agency professionals report social media use continues to lag behind search 80/5 1 2 3 4 5 403 views social media lags search Link Source: eMarketer Details Rate Report

New ad attention research from Nielsen and Ipsos via Google 80/5 1 2 3 4 5 588 views ad attention Link Source: David|11 April 2017 Details Rate Report

Video ads are more effective when both seen and heard 80/5 1 2 3 4 5 809 views video ads Link Source: Thihk With Google Details Rate Report

Search for in All Categories Agencies: Ads, Marketing, PR AI for Marketing Branding Your Business Conversion Rate Optimization Demographics for Marketers Digital Analytics Digital Media Global Trends How To for Digital Marketers Interactive Advertising Mobile Search Marketing Online Marketing Persuasive Online Copywriting PR, Publicity and Communications Research, Data and Intelligence Search Engine Marketing Social Media for Marketing Technology in Digital Marketing Video Marketing Website Usability and Accessibility Search