Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Google announces new AMP integrations for Search and Display ads 80/5 1 2 3 4 5 278 views AMP integrations Link Source: David|19 June 2017 Details Rate Report

Snapchat introduces Facebook-like Ad Manager 60/5 1 2 3 4 5 228 views Snapchat Link Source: David|23 May 2017 Details Rate Report

Sergey Alakov: Google testing categorizing hotel reviews by traveler type 80/5 1 2 3 4 5 269 views hotel reviews Link Source: David|10 May 2017 Details Rate Report

Research: What makes Twitter videos successful? 80/5 1 2 3 4 5 345 views Twitter videos Link Source: David|8 May 2017 Details Rate Report

Marketers and agency professionals report social media use continues to lag behind search 80/5 1 2 3 4 5 275 views social media lags search Link Source: eMarketer Details Rate Report

New ad attention research from Nielsen and Ipsos via Google 80/5 1 2 3 4 5 447 views ad attention Link Source: David|11 April 2017 Details Rate Report

Video ads are more effective when both seen and heard 80/5 1 2 3 4 5 385 views video ads Link Source: Thihk With Google Details Rate Report

Marketers see little return from advertising on Snapchat 80/5 1 2 3 4 5 391 views snapchat ads Link Source: Advertising Age Details Rate Report

Visibility in search is key: 2017 leisure travelers visiting only 4.4 sites before booking 80/5 1 2 3 4 5 268 views leisure travel Link Source: fuel Details Rate Report

AdWords keyword phrases 2-4 words in length give best ROI 80/5 1 2 3 4 5 272 views keyword phrases Link Source: David Details Rate Report

Facebook Dynamic Travel Ads will drive bookings but Google will continue to dominate travel ad spend 60/5 1 2 3 4 5 279 views Facebook travel ads Link Source: Skift Details Rate Report

43% of US Internet users mistake native advertising for editorial content 80/5 1 2 3 4 5 571 views native advertising Link Source: eMarketer Details Rate Report

Facebook poses little threat to Google in travel advertising 80/5 1 2 3 4 5 313 views Facebook poses little threat to Google in travel advertising Link Source: Investors Business Daily|13 February 2017 Details Rate Report

Snapchat testing 2 new direct-response-friendly ad units 80/5 1 2 3 4 5 256 views Snapchat ads Link Source: eMarketer|12 January 2017 Details Rate Report

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