Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Democratic legislators introduce bill that would ban 'surveillance advertising' 100/5 1 2 3 4 5 957 views Passage of this bill would be quite detrimental to companies like Google that make most of their money from targeted ads. Link Source: David|20 January 2022 Details Rate Report

Survey: Most Americans find targeted online ads annoying, invasive and not helpful 100/5 1 2 3 4 5 322 views Americans widely distrust social media platforms to keep their personal data safe Link Source: David|23 December 2021 Details Rate Report

Google Page Experience Ranking is coming to desktop in February 2022 80/5 1 2 3 4 5 497 views Google has hinted that pages with 'intrusive interstitial" ads will be a particular target. Link Source: David|9 November 2021 Details Rate Report

Google announces clustering algorithm designed to reveal group characteristics while maintaining individual privacy 80/5 1 2 3 4 5 497 views Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets. Link Source: David|27 October 2021 Details Rate Report

Paid search is working well in the travel vertical in 2021 100/5 1 2 3 4 5 415 views The average cost of a lead for travel businesses is only $7.34 Link Source: David|16 October 2021 Details Rate Report

Data-Driven Attribution (DDA) to replace last click as default in Google Ads 80/5 1 2 3 4 5 403 views DDA will soon be available to all Google Ads accounts Link Source: David|29September 2021 Details Rate Report

Google to partner with Prince Harry's Travalyst Coalition on sustainable tourism 80/5 1 2 3 4 5 1233 views Travalyst also partners with Booking.com, Tripadvisor and Visa Link Source: David|25 September 2021 Details Rate Report

US DOJ said to be preparing a second antitrust suit against Google 80/5 1 2 3 4 5 773 views Suit claims Google acts as "illegal monopoly" in online search Link Source: David|3 September 2021 Details Rate Report

Google Ads Editor 1.7 adds YouTube Audio Ads, Hotel Ads, extensions, recommendations, bidding options 80/5 1 2 3 4 5 341 views Still free to download Link Source: David|27 August 2021 Details Rate Report

Google to add country-specific surcharges to Google Ads billings to cover digital services taxes 80/5 1 2 3 4 5 1450 views Surcharges range from 2% to 5% Link Source: David|28 July 2021 Details Rate Report

Google releases Enhanced Conversions feature in beta for Google Ads using first-party data 80/5 1 2 3 4 5 3038 views An extension of GA conversion tracking Link Source: David|27 July 2021 Details Rate Report

Google releases Privacy Sandbox timeline for phasing out third-party cookies 80/5 1 2 3 4 5 470 views Google has begun testing of Trust Token APIs Link Source: David|26 July 2021 Details Rate Report

Anthony Katsur to head IAB Tech Lab, focus on alternatives for addressable digital advertising 80/5 1 2 3 4 5 1452 views IAB Tech Lab works to help the interactive ad industry grow Link Source: David|21 July 2021 Details Rate Report

Google introduces Ads Creative Studio one-stop video, display and audio ad builder 80/5 1 2 3 4 5 2905 views Ads Creative Studio is scheduled to be available in beta to Google's Display & Video 360 customers by 1 August 2021 Link Source: David|26 June 2021 Details Rate Report

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