Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

US DOJ said to be preparing a second antitrust suit against Google 80/5 1 2 3 4 5 225 views Suit claims Google acts as "illegal monopoly" in online search Link Source: David|3 September 2021 Details Rate Report

Google Ads Editor 1.7 adds YouTube Audio Ads, Hotel Ads, extensions, recommendations, bidding options 80/5 1 2 3 4 5 193 views Still free to download Link Source: David|27 August 2021 Details Rate Report

Google to add country-specific surcharges to Google Ads billings to cover digital services taxes 80/5 1 2 3 4 5 298 views Surcharges range from 2% to 5% Link Source: David|28 July 2021 Details Rate Report

Google releases Enhanced Conversions feature in beta for Google Ads using first-party data 80/5 1 2 3 4 5 490 views An extension of GA conversion tracking Link Source: David|27 July 2021 Details Rate Report

Google releases Privacy Sandbox timeline for phasing out third-party cookies 80/5 1 2 3 4 5 318 views Google has begun testing of Trust Token APIs Link Source: David|26 July 2021 Details Rate Report

Anthony Katsur to head IAB Tech Lab, focus on alternatives for addressable digital advertising 80/5 1 2 3 4 5 285 views IAB Tech Lab works to help the interactive ad industry grow Link Source: David|21 July 2021 Details Rate Report

Google introduces Ads Creative Studio one-stop video, display and audio ad builder 80/5 1 2 3 4 5 448 views Ads Creative Studio is scheduled to be available in beta to Google's Display & Video 360 customers by 1 August 2021 Link Source: David|26 June 2021 Details Rate Report

BREAKING: Google delays removal of 3rd-party cookies from Chrome to late 2023 100/5 1 2 3 4 5 278 views Third Party Cookies Link Source: David|24 Jubw 2021 Details Rate Report

European Commission to investigate Google's 'domination' of display advertising 80/5 1 2 3 4 5 174 views EC EVP Margrethe Vestager Link Source: David|24 June 2021 Details Rate Report

California judge dismisses antitrust suit brought against Google by Prana Pets and other advertisers 80/5 1 2 3 4 5 218 views Prana Pets lawsuit against Google Link Source: David|17 May 2021 Details Rate Report

Google clarifies: Target CPA and Target ROAS not going away - just setup changing 80/5 1 2 3 4 5 452 views Google Ads smart bidding Link Source: David|22 April 2021 Details Rate Report

Google is retiring 2 automated bidding strategies 80/5 1 2 3 4 5 305 views Target CPA and Target ROAS are changing Link Source: David|15 April 2021 Details Rate Report

Now you can edit your Google My Business profile directly from Google Search 80/5 1 2 3 4 5 231 views Most changes will be automatic and fast Link Source: David|14 April 2021 Details Rate Report

Google announces global launch of Property Promotion Ads within Hotel Ads campaigns 100/5 1 2 3 4 5 276 views Property Promotion Ads can drive incremental clicks while retaining conversion rate Link Source: David|26 March 2021 Details Rate Report

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