Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Paid search is working well in the travel vertical in 2021 100/5 1 2 3 4 5 339 views The average cost of a lead for travel businesses is only $7.34 Link Source: David|16 October 2021 Details Rate Report

Data-Driven Attribution (DDA) to replace last click as default in Google Ads 80/5 1 2 3 4 5 284 views DDA will soon be available to all Google Ads accounts Link Source: David|29September 2021 Details Rate Report

Google to partner with Prince Harry's Travalyst Coalition on sustainable tourism 80/5 1 2 3 4 5 290 views Travalyst also partners with Booking.com, Tripadvisor and Visa Link Source: David|25 September 2021 Details Rate Report

US DOJ said to be preparing a second antitrust suit against Google 80/5 1 2 3 4 5 247 views Suit claims Google acts as "illegal monopoly" in online search Link Source: David|3 September 2021 Details Rate Report

Google Ads Editor 1.7 adds YouTube Audio Ads, Hotel Ads, extensions, recommendations, bidding options 80/5 1 2 3 4 5 235 views Still free to download Link Source: David|27 August 2021 Details Rate Report

Google to add country-specific surcharges to Google Ads billings to cover digital services taxes 80/5 1 2 3 4 5 329 views Surcharges range from 2% to 5% Link Source: David|28 July 2021 Details Rate Report

Google releases Enhanced Conversions feature in beta for Google Ads using first-party data 80/5 1 2 3 4 5 538 views An extension of GA conversion tracking Link Source: David|27 July 2021 Details Rate Report

Google releases Privacy Sandbox timeline for phasing out third-party cookies 80/5 1 2 3 4 5 354 views Google has begun testing of Trust Token APIs Link Source: David|26 July 2021 Details Rate Report

Anthony Katsur to head IAB Tech Lab, focus on alternatives for addressable digital advertising 80/5 1 2 3 4 5 312 views IAB Tech Lab works to help the interactive ad industry grow Link Source: David|21 July 2021 Details Rate Report

Google introduces Ads Creative Studio one-stop video, display and audio ad builder 80/5 1 2 3 4 5 498 views Ads Creative Studio is scheduled to be available in beta to Google's Display & Video 360 customers by 1 August 2021 Link Source: David|26 June 2021 Details Rate Report

BREAKING: Google delays removal of 3rd-party cookies from Chrome to late 2023 100/5 1 2 3 4 5 312 views Third Party Cookies Link Source: David|24 Jubw 2021 Details Rate Report

European Commission to investigate Google's 'domination' of display advertising 80/5 1 2 3 4 5 205 views EC EVP Margrethe Vestager Link Source: David|24 June 2021 Details Rate Report

California judge dismisses antitrust suit brought against Google by Prana Pets and other advertisers 80/5 1 2 3 4 5 247 views Prana Pets lawsuit against Google Link Source: David|17 May 2021 Details Rate Report

Google clarifies: Target CPA and Target ROAS not going away - just setup changing 80/5 1 2 3 4 5 511 views Google Ads smart bidding Link Source: David|22 April 2021 Details Rate Report

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