Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

New upgrades to Google Hotel Reviews: filters, search, external reviews Updated 80/5 1 2 3 4 5 432 views Google hotel reviews Link Source: David|24 February 2019 Details Rate Report

Personalization, emerging technologies and customer data utilization challenge travel marketers in 2019 Updated 100/5 1 2 3 4 5 1098 views travel Link Source: David|22 February 2019 Details Rate Report

Current digital travel ads score poorly on viewability 80/5 1 2 3 4 5 899 views Ad Viewability Link Source: David|21 February 2019 Details Rate Report

French data privacy authority CNIL fines Google EUR50M for GDPR violations 80/5 1 2 3 4 5 396 views CNIL Link Source: David|19 February 2019 Details Rate Report

Google comments on proposed EU copyright directive while European Council mulls a gentler version 80/5 1 2 3 4 5 849 views EU copyright Link Source: David|7 February 2019 Details Rate Report

Survey: 75% say paid search ads make it easier to find the information they want 80/5 1 2 3 4 5 468 views paid search Link Source: David|3 February 2019 Details Rate Report

Google SERP features occupy more above-fold screen real estate, reduce organic clicks 80/5 1 2 3 4 5 486 views SERP features Link Source: David|29 January 2019 Details Rate Report

State of online marketing and distribution of independent lodging properties in 2018 Updated 80/5 1 2 3 4 5 474 views independent hotels Link Source: David|17 January 2019 Details Rate Report

Yet another study finds more than 50% of Internet users cannot recognize Google Ads in SERPs 80/5 1 2 3 4 5 432 views Google Ads in SERPs Link Source: David|3 January 2019 Details Rate Report

AdForum best tourism ad of October 2018: Neste Zerobnb by TBWA\Helsinki Updated 80/5 1 2 3 4 5 930 views TBWA\Helsinki Link Source: David|12 November 2018 Details Rate Report

IAB Ireland to open membership to brands in 2019 80/5 1 2 3 4 5 796 views IAB Ireland Link Source: David|9 November 2018 Details Rate Report

Tweak your headlines for emotional marketing value 80/5 1 2 3 4 5 1616 views Consumers make decisions based on emotion, rationalize afterwards Link Source: David|2 November 2018 Details Rate Report

OTAs and metasearch engines worldwide will soon be able to use hotel brands in Google Ads Updated 80/5 1 2 3 4 5 421 views hotel brands in Google Ads Link Source: David|24 October 2018 Details Rate Report

Research reveals opportunity in paid search ads for US travel and tourism Updated 100/5 1 2 3 4 5 462 views travel tourism paid search Link Source: David|17 October 2018 Details Rate Report

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