Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

comScore research for Expedia: Advertising has biggest impact during the initial stages of travel booking [REPORT] 80/5 1 2 3 4 5 455 views travel booking Link Source: comScore November 2016 Details Rate Report

Google published (iffy) results of secret video ad experiments 60/5 1 2 3 4 5 559 views secret ad tests Link Source: Advertising Age 1 November 2016 Details Rate Report

Google: YouTube generates almost 2X the searches per impression as TV 80/5 1 2 3 4 5 324 views YouTube vs. TV Link Source: ClickZ 27 September 2016 Details Rate Report

What makes the perfect mobile ad for teens and millennials 80/5 1 2 3 4 5 601 views mobile ads Link Source: eMarketer 12 October 2016 Details Rate Report

Ad Age Datacenter releases reach, share and ad revenue data for social media platforms 100/5 1 2 3 4 5 329 views social media ads Link Source: Advertising Age 26 September 2016 Details Rate Report

Surveys: Very significant shares of the online user population will never view a pre-roll video ad, or the video itself 80/5 1 2 3 4 5 262 views pre-roll ads Link Source: eMarketer 21 September 2016 Details Rate Report

Matthew Barker: Digital travel marketing is a great way to burn lots of cash 80/5 1 2 3 4 5 336 views digital travel marketing Link Source: tnooz 16 September 2016 Details Rate Report

SimilarWeb reports top 10 travel-related paid search keywords 80/5 1 2 3 4 5 518 views travel keywords Link Source: SimilarWeb 7 September 2016 Details Rate Report

Agencies and marketers agree on short-form video content on social platforms 80/5 1 2 3 4 5 355 views short-form video Link Source: ClickZ 31 August 2016 Details Rate Report

Millennials don't hate advertising: It's all about the value exchange 80/5 1 2 3 4 5 498 views millennials + ads Details Rate Report

Google Still Dominates the World Search Ad Market 100/5 1 2 3 4 5 433 views eMarketer 26 July 2016 Details Rate Report

VARN research: 55% of users cannot recognise paid ads in Google SERPS 100/5 1 2 3 4 5 460 views VARN August 2016 Details Rate Report

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