Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Google published (iffy) results of secret video ad experiments 60/5 1 2 3 4 5 433 views secret ad tests Link Source: Advertising Age 1 November 2016 Details Rate Report

Google: YouTube generates almost 2X the searches per impression as TV 80/5 1 2 3 4 5 296 views YouTube vs. TV Link Source: ClickZ 27 September 2016 Details Rate Report

What makes the perfect mobile ad for teens and millennials 80/5 1 2 3 4 5 472 views mobile ads Link Source: eMarketer 12 October 2016 Details Rate Report

Ad Age Datacenter releases reach, share and ad revenue data for social media platforms 100/5 1 2 3 4 5 235 views social media ads Link Source: Advertising Age 26 September 2016 Details Rate Report

Surveys: Very significant shares of the online user population will never view a pre-roll video ad, or the video itself 80/5 1 2 3 4 5 239 views pre-roll ads Link Source: eMarketer 21 September 2016 Details Rate Report

Matthew Barker: Digital travel marketing is a great way to burn lots of cash 80/5 1 2 3 4 5 263 views digital travel marketing Link Source: tnooz 16 September 2016 Details Rate Report

SimilarWeb reports top 10 travel-related paid search keywords 80/5 1 2 3 4 5 461 views travel keywords Link Source: SimilarWeb 7 September 2016 Details Rate Report

Agencies and marketers agree on short-form video content on social platforms 80/5 1 2 3 4 5 272 views short-form video Link Source: ClickZ 31 August 2016 Details Rate Report

Millennials don't hate advertising: It's all about the value exchange 80/5 1 2 3 4 5 415 views millennials + ads Details Rate Report

Google Still Dominates the World Search Ad Market 100/5 1 2 3 4 5 409 views eMarketer 26 July 2016 Details Rate Report

VARN research: 55% of users cannot recognise paid ads in Google SERPS 100/5 1 2 3 4 5 430 views VARN August 2016 Details Rate Report

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