How Google Search Marketing with Google Ads and SEO can make money for your business

Business Owners: As a business owner myself who's been getting customers and sales from Google Search for both my own businesses and my customers' for more than 20 years, I know that Google Search Marketing works.

Why your business needs to show up at the right times in Google Search

Sponsored search with Google Ads places your ads on Google’s search-return pages, and on those of other Google partner search engines and directories, as well as (optionally) on relevant pages of Google partner content sites with high traffic. You pay nothing for search ad impressions (views); only for visits to your website that occur when someone clicks through from your Google Ad to a landing page on your site.

Screencap showing top part of a Google search return page (SERP) with Google Search Ads. Peter Thompson Associates have the #1 ad position on this page because of a combination of per-click bid and keyword/ad/landing-page relevance to the user's query.

Google Ads is fast: I can set up a new campaign and have it bringing prequalified prospects to your website in a matter of days, not weeks or months.

And Google Ads, integrated with Google Analytics, is more measurable than any other advertising medium.

For a modest, flat management fee (fully guaranteed) I'll cap your daily click charges at any level you want through Google's budgeting mechanism, help you select the most relevant keywords, create your ad groups and ads, and provide ongoing bid-management and campaign adjustment services, to maximize results for your budget.

Technical SEO is the art and science of enabling Google organic search to:

• Easily and quickly crawl and index the pages of a website
• Navigate to the content most relevant to each user query
• Understand what a website is about
• Respond accurately to user search queries by delivering content that's relevant to search intent
• Find and deliver content that converts users to buyers

and also deliver an excellent user experience, especially on mobile devices - something that Google values very highly in its ranking algorithms:

• Usability on the small screens of mobile devices
• Fast loading of pages without missing text, delayed image rendering or layout shifts
• Application of current best practices in search technology

Because Google dominates organic search, for business success, your website needs to rank well on Google on the most important queries commonly used to describe your brand or what you're selling. Technical SEO will help make that happen.