Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Google releases major BARD upgrade that facilitates tasks like travel planning 80/5 1 2 3 4 5 551 views Biggest update to Bard in the six months since it was released Link Source: David | 20 September 2023 Details Rate Report

Alphabet stock price surges 10% on strong 2nd-quarter earnings growth 80/5 1 2 3 4 5 521 views Alphabet stock price surges 10% Link Source: David | 8 September 2023 Details Rate Report

EU competition watchdog Vestager to take temporary leave from EC 100/5 1 2 3 4 5 810 views Vestager to pursue job as EIB head Link Source: David | 6 September 2023 Details Rate Report

Google announces 'Limited Ad Serving' for Google Ads 80/5 1 2 3 4 5 853 views Limited Ads Serving Link Source: David | 2 September 2023 Details Rate Report

Travel websites are among the least accessible for those with disabilities 80/5 1 2 3 4 5 1296 views 4 universal barriers to booking found Link Source: David | 31 August 2023 Details Rate Report

Dentsu study finds audio ads get more audience attention than video ads 60/5 1 2 3 4 5 950 views audio ads get more attention Link Source: David | 31 July 2023 Details Rate Report

Google Ad spend grew 11% in 2Q2022 - first growth since early 2021 80/5 1 2 3 4 5 875 views CPC up 25% from 2019 Link Source: David | 28 July 2023 Details Rate Report

Ad repetition can make brands memorable - but for the wrong reasons 80/5 1 2 3 4 5 858 views Repetitive ads can hurt streaming TV experience Link Source: David | 20 July 2023 Details Rate Report

GLAAD: LGBTQ community is underrepresented in advertising 80/5 1 2 3 4 5 866 views Gay and Lesbian Alliance Against Defamation Link Source: David | 29 June 2023 Details Rate Report

Four Google Ads attribution models now scheduled to sunset by mid-July 80/5 1 2 3 4 5 935 views Data-Driven attribution will be default in Google Ads and GA4 Link Source: David | 22 June 2023 Details Rate Report

EU Antitrust Chief: Google may have to sell part of its adtech business to end anticompetitive practices 100/5 1 2 3 4 5 851 views "Behavioral remedy unlikely to be effective" Link Source: DDavid | 18 June 2023 Details Rate Report

Lower Google Ads conversion rates resulting in higher costs per lead in 2023 100/5 1 2 3 4 5 973 views Google Ads Benchmarks 2023 Link Source: David | 16 May 2023 Details Rate Report

Google 1Q2023 Search Ad CPC Growth Slows for 7th Consecutive Quarter 100/5 1 2 3 4 5 350 views Google 1Q2023 Search Ad CPC Growth Slows Link Source: David | 15 May 2023 Details Rate Report

Google reports results of tests of Interest Based Audience (IBA) solutions vs. 3rd-party cookies 80/5 1 2 3 4 5 365 views Cookies outperformed IBA solutions but not overwhelmingly Link Source: David | 19 April 2023 Details Rate Report

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