Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Google search ad spend grew, organic search visits declined in 4Q2019 80/5 1 2 3 4 5 338 views Google seems to be unstoppable in paid search. Link Source: David|11 February 2020 Details Rate Report

How Google might want us to customize marketing and measurement in a world without cookies 80/5 1 2 3 4 5 233 views Link Source: David|15 January 2020 Details Rate Report

Travel and Leisure Google Ads: clicks and clickthrough rate up year-on-year, cost per click down in 3Q2019 80/5 1 2 3 4 5 360 views Link Source: David|9 January 2020 Details Rate Report

Gender-balanced video ads get more views vs. male-dominated 80/5 1 2 3 4 5 262 views gender balance Link Source: David|29 December 2019 Details Rate Report

California Consumer Privacy Act (CCPA) set to go into effect 1 January 2020 80/5 1 2 3 4 5 241 views CCPA Link Source: David|29 November 2019 Details Rate Report

Mobile search ad spend expected to rise 19% in 2019 to $88B 80/5 1 2 3 4 5 260 views mobile ad spend Link Source: David|25 November 2019 Details Rate Report

Display ads produced by B2B advertisers are viewed 68% by men, only 17% on desktop 80/5 1 2 3 4 5 417 views display advertising Link Source: David|21 November 2019 Details Rate Report

Lead Form Extensions for Google text ad campaigns now in beta 80/5 1 2 3 4 5 231 views lead forms Link Source: David|15 November 2019 Details Rate Report

Morgan Stanley analyst: 'People who want to invest in the online travel sector should do it through Google stock' 80/5 1 2 3 4 5 344 views Google dominates online travel Link Source: David|12 November 2019 Details Rate Report

Google to offer affinity audience targeting for search campaigns 80/5 1 2 3 4 5 611 views Affinity audience targeting for Google search Link Source: David|29 October 2019 Details Rate Report

Pinterest: 78% of users have made a purchase after viewing travel content on the platform 80/5 1 2 3 4 5 281 views Pinterest Link Source: David|22 October 2019 Details Rate Report

American consumers find only 26% of personal e-mails from brands interesting enough to open 80/5 1 2 3 4 5 242 views personal emails Link Source: David|11 October 2019 Details Rate Report

ECJ: Google has no obligation to provide 'right to be forgotten' outside the EU 80/5 1 2 3 4 5 303 views ECJ Link Source: David|25 September 2019 Details Rate Report

New Google search ad position metrics to replace Average Position on 30 September 2019 80/5 1 2 3 4 5 278 views ad position Link Source: David|25 September 2019 Details Rate Report

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