Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Use Google Analytics to track recovery of your website traffic during COVID-19 80/5 1 2 3 4 5 704 views Link Source: David|31 May 2020 Details Rate Report

Trends in travel searches: Week ending 1 May 2020 100/5 1 2 3 4 5 948 views Link Source: David|13 May 2020 Details Rate Report

Why you should invest in paid search ads now 80/5 1 2 3 4 5 684 views Link Source: David|13 May 2020 Details Rate Report

Most marketers are spending same or more on marketing and technology during COVID-19 80/5 1 2 3 4 5 1211 views Link Source: David|11 May 2020 Details Rate Report

Blacks constitute 12.2% of US population but get only 1.4% of targeted ad spend 80/5 1 2 3 4 5 1145 views Link Source: David|28 April 2020 Details Rate Report

Why suddenly running only COVID-19 feelgood ads is a bad idea 80/5 1 2 3 4 5 1368 views Link Source: David|24 April 2020 Details Rate Report

Americans are consuming more media, don't want advertising to stop during COVID-19 80/5 1 2 3 4 5 1847 views Link Source: David|14 April 2020 Details Rate Report

Travel PPC advertising paradox since onset of COVID-19: need to remain visible while conserving budget for post-pandemic 80/5 1 2 3 4 5 743 views Link Source: David|9 April 2020 Details Rate Report

65% of Americans will be acting on pent-up demand within 1 to 7 months post-COVID-19 80/5 1 2 3 4 5 657 views Link Source: David|4 April 2020 Details Rate Report

If limited to one or the other, marketers prefer Google Ads to SEO 100/5 1 2 3 4 5 739 views Link Source: David|2 April 2020 Details Rate Report

62.9% of Google Search users say descriptions in organic returns are #1 driver of clicks 80/5 1 2 3 4 5 879 views Link Source: David|20 February 2020 Details Rate Report

Paid search continued to dominate digital advertising in 2019 with 39% share of spend 80/5 1 2 3 4 5 893 views Link Source: David|13 Feruary 2020 Details Rate Report

Google search ad spend grew, organic search visits declined in 4Q2019 80/5 1 2 3 4 5 740 views Google seems to be unstoppable in paid search. Link Source: David|11 February 2020 Details Rate Report

How Google might want us to customize marketing and measurement in a world without cookies 80/5 1 2 3 4 5 497 views Link Source: David|15 January 2020 Details Rate Report

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