Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

IAB Tech Lab: Google Privacy Sandbox faces "significant challenges" 80/5 1 2 3 4 5 298 views Proposals for new web standards to protect users' privacy Link Source: David | 29 February 2024 Details Rate Report

Google updates Ads misrepresentation policy 100/5 1 2 3 4 5 873 views "We will suspend your Google Ads accounts upon detection" Link Source: David | 17 February 2024 Details Rate Report

Google to end 2 Commissions hotel bid strategies in October 80/5 1 2 3 4 5 864 views Commission hotel ad products, introduced during COVID, are being discontinued because they depend on 3rd-party cookies which are about to be phased out. Link Source: David | 7 February 2024 Details Rate Report

Google begins rollout of conversational experience in Ads 80/5 1 2 3 4 5 303 views Advertisers can generate ad content from URLs Link Source: David | 25 January 2024 Details Rate Report

Mississippi Issues RFP for Strategic Tourism Plan Consultant 80/5 1 2 3 4 5 741 views Enhance promotion and development in tourism statewide Link Source: David | 13 January 2024 Details Rate Report

Google to restructure 30,000-person ad sales unit 100/5 1 2 3 4 5 784 views Google aims to sell more ads by further leveraging AI Link Source: David | 26 December 2023 Details Rate Report

Google announces 4 January 2024 start date for 3rd-party cookie phaseout 80/5 1 2 3 4 5 766 views "Tracking Protection" will be enabled in Chrome Link Source: David | 18 December 2023 Details Rate Report

Google Ads Updating Location Asset Requirements 80/5 1 2 3 4 5 464 views Location Assets describe a specific business location Link Source: David | 22 November 2023 Details Rate Report

DOJ's case against Google - in a nutshell 100/5 1 2 3 4 5 685 views DOJ attempts to prove that Google broke antitrust laws Link Source: David | 25 October 2023 Details Rate Report

Google on track to begin disabling 3rd-party cookies in 1Q2024 80/5 1 2 3 4 5 281 views Initial test on 1% of Chrome users Link Source: David | 18 October 2023 Details Rate Report

Google releases major BARD upgrade that facilitates tasks like travel planning 80/5 1 2 3 4 5 417 views Biggest update to Bard in the six months since it was released Link Source: David | 20 September 2023 Details Rate Report

Alphabet stock price surges 10% on strong 2nd-quarter earnings growth 80/5 1 2 3 4 5 410 views Alphabet stock price surges 10% Link Source: David | 8 September 2023 Details Rate Report

EU competition watchdog Vestager to take temporary leave from EC 100/5 1 2 3 4 5 710 views Vestager to pursue job as EIB head Link Source: David | 6 September 2023 Details Rate Report

Google announces 'Limited Ad Serving' for Google Ads 80/5 1 2 3 4 5 711 views Limited Ads Serving Link Source: David | 2 September 2023 Details Rate Report

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