Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Longer pages notwithstanding website users still spend most viewing time above the fold 100/5 1 2 3 4 5 300 views eyetracking Link Source: David|17 April 2018 Details Rate Report

How to use Google to find the currently most-used search queries for a business like yours 80/5 1 2 3 4 5 302 views most-used queries Link Source: David|4 April 2018 Details Rate Report

Google rolls out auto-applying AdWords ad suggestions 80/5 1 2 3 4 5 349 views ad suggestions Link Source: David|2 April 2018 Details Rate Report

A first look at Google Keyword Planner in the New AdWords Experience 80/5 1 2 3 4 5 390 views keyword planner Link Source: David|30 March 2018 Details Rate Report

How consumers shop for and buy cruises online 80/5 1 2 3 4 5 281 views cruises Link Source: David|26 March 2018 Details Rate Report

EU Competition Commissioner: Threat to break up Google not going away 80/5 1 2 3 4 5 283 views Margrethe Vestager Link Source: David|26 March 2018 Details Rate Report

BREAKING: Google updates contract terms of all its products to comply with the EU GDPR effective 25 May 2018 100/5 1 2 3 4 5 562 views EU GDPR Link Source: David|23 March 2018 Details Rate Report

Increasing competition pushed social and mobile ad costs up by double-digit percentages in 2017 80/5 1 2 3 4 5 227 views ad cost Link Source: David|16 March 2017 Details Rate Report

1995 revisited: People still tend to ignore website elements that look like ads [VIDEO] 60/5 1 2 3 4 5 397 views users ignore things that look like ads Link Source: David|13 March 2018 Details Rate Report

Google vs. EU: German court rules Google has no duty to vet websites before including in search results 100/5 1 2 3 4 5 284 views Google vs. EU Link Source: David|28 February 2018 Details Rate Report

Google launches visual and interactive AMP Stories format [VIDEO] 80/5 1 2 3 4 5 348 views AMP stories Link Source: David|14 February 2018 Details Rate Report

Google adds new AdWords insight cards: Device Shift, Top vs. Other 80/5 1 2 3 4 5 282 views AdWords insights Link Source: David|6 February 2018 Details Rate Report

How the EU GDPR will affect US online businesses [VIDEO] 100/5 1 2 3 4 5 330 views EU GDPR Link Source: David|2 February 2018 Details Rate Report

New User reports added to Google Analytics 80/5 1 2 3 4 5 272 views user reports Link Source: David|26 January 2018 Details Rate Report

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