Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Podcast campaigns can produce significant conversion lift rates 80/5 1 2 3 4 5 379 views Obviously, there are a lot of variables here Link Source: David|14 September 2020 Details Rate Report

Intent beats demographics for targeting video ads - and quality may not matter 80/5 1 2 3 4 5 221 views Link Source: David|28 August 2020 Details Rate Report

Use Google Analytics to track recovery of your website traffic during COVID-19 80/5 1 2 3 4 5 304 views Link Source: David|31 May 2020 Details Rate Report

Trends in travel searches: Week ending 1 May 2020 100/5 1 2 3 4 5 363 views Link Source: David|13 May 2020 Details Rate Report

Why you should invest in paid search ads now 80/5 1 2 3 4 5 283 views Link Source: David|13 May 2020 Details Rate Report

Most marketers are spending same or more on marketing and technology during COVID-19 80/5 1 2 3 4 5 333 views Link Source: David|11 May 2020 Details Rate Report

Blacks constitute 12.2% of US population but get only 1.4% of targeted ad spend 80/5 1 2 3 4 5 247 views Link Source: David|28 April 2020 Details Rate Report

Why suddenly running only COVID-19 feelgood ads is a bad idea 80/5 1 2 3 4 5 438 views Link Source: David|24 April 2020 Details Rate Report

Americans are consuming more media, don't want advertising to stop during COVID-19 80/5 1 2 3 4 5 396 views Link Source: David|14 April 2020 Details Rate Report

Travel PPC advertising paradox since onset of COVID-19: need to remain visible while conserving budget for post-pandemic 80/5 1 2 3 4 5 407 views Link Source: David|9 April 2020 Details Rate Report

65% of Americans will be acting on pent-up demand within 1 to 7 months post-COVID-19 80/5 1 2 3 4 5 254 views Link Source: David|4 April 2020 Details Rate Report

If limited to one or the other, marketers prefer Google Ads to SEO 100/5 1 2 3 4 5 349 views Link Source: David|2 April 2020 Details Rate Report

62.9% of Google Search users say descriptions in organic returns are #1 driver of clicks 80/5 1 2 3 4 5 414 views Link Source: David|20 February 2020 Details Rate Report

Paid search continued to dominate digital advertising in 2019 with 39% share of spend 80/5 1 2 3 4 5 316 views Link Source: David|13 Feruary 2020 Details Rate Report

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