Advertising

Drawing the attention of consumers to stuff they need and we're selling

Americans are consuming more media, don't want advertising to stop during COVID-19 80/5 1 2 3 4 5 337 views Link Source: David|14 April 2020 Details Rate Report

Travel PPC advertising paradox since onset of COVID-19: need to remain visible while conserving budget for post-pandemic 80/5 1 2 3 4 5 375 views Link Source: David|9 April 2020 Details Rate Report

65% of Americans will be acting on pent-up demand within 1 to 7 months post-COVID-19 80/5 1 2 3 4 5 229 views Link Source: David|4 April 2020 Details Rate Report

If limited to one or the other, marketers prefer Google Ads to SEO 100/5 1 2 3 4 5 310 views Link Source: David|2 April 2020 Details Rate Report

62.9% of Google Search users say descriptions in organic returns are #1 driver of clicks 80/5 1 2 3 4 5 370 views Link Source: David|20 February 2020 Details Rate Report

Paid search continued to dominate digital advertising in 2019 with 39% share of spend 80/5 1 2 3 4 5 262 views Link Source: David|13 Feruary 2020 Details Rate Report

Google search ad spend grew, organic search visits declined in 4Q2019 80/5 1 2 3 4 5 289 views Google seems to be unstoppable in paid search. Link Source: David|11 February 2020 Details Rate Report

How Google might want us to customize marketing and measurement in a world without cookies 80/5 1 2 3 4 5 204 views Link Source: David|15 January 2020 Details Rate Report

Travel and Leisure Google Ads: clicks and clickthrough rate up year-on-year, cost per click down in 3Q2019 80/5 1 2 3 4 5 302 views Link Source: David|9 January 2020 Details Rate Report

Gender-balanced video ads get more views vs. male-dominated 80/5 1 2 3 4 5 214 views gender balance Link Source: David|29 December 2019 Details Rate Report

California Consumer Privacy Act (CCPA) set to go into effect 1 January 2020 80/5 1 2 3 4 5 204 views CCPA Link Source: David|29 November 2019 Details Rate Report

Mobile search ad spend expected to rise 19% in 2019 to $88B 80/5 1 2 3 4 5 221 views mobile ad spend Link Source: David|25 November 2019 Details Rate Report

Display ads produced by B2B advertisers are viewed 68% by men, only 17% on desktop 80/5 1 2 3 4 5 391 views display advertising Link Source: David|21 November 2019 Details Rate Report

Lead Form Extensions for Google text ad campaigns now in beta 80/5 1 2 3 4 5 198 views lead forms Link Source: David|15 November 2019 Details Rate Report

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