Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates
The new Privacy Sandbox APIs are expected to be launched and generally available in Chrome by 3Q2023
Link Source: David|28 July 2022
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apparently it's a universal problem
Link Source: David|24 June 2022
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Ad industry trade group Interactive Advertising Bureau (IAB) has taken a position strongly opposing the bill.
Link Source: David|27 August 2022
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Many consumers (48% of survey respondents) now say they prefer online services
Link Source: David|27 April 2022
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New alternative technologies are intended to improve user privacy while generating revenue for advertisers.
Link Source: David|11 April 2022
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Tracking prospects through the marketing funnel to conversion will be more difficult and costly.
Link Source: David|29 March 2022
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Google claims that 'Topics' gives businesses an option to continue serving relevant ads without using covert tracking techniques.
Link Source: David|25 January 2022
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between 2016 and 2020 the internet economy grew at 7X the rate of the overall US economy
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Passage of this bill would be quite detrimental to companies like Google that make most of their money from targeted ads.
Link Source: David|20 January 2022
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Americans widely distrust social media platforms to keep their personal data safe
Link Source: David|23 December 2021
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Google has hinted that pages with 'intrusive interstitial" ads will be a particular target.
Link Source: David|9 November 2021
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Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets.
Link Source: David|27 October 2021
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The average cost of a lead for travel businesses is only $7.34
Link Source: David|16 October 2021
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DDA will soon be available to all Google Ads accounts
Link Source: David|29September 2021
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