Ten Latest Posts


New Explore Minnesota website is accessible, mobile-friendly and optimized for search but needs speeding up

     Faster-loading images should fix the speed problem






Paid search continued to dominate digital advertising in 2019 with 39% share of spend

     84% of advertisers said they use or plan to use Google Responsive Search Ads






Google search ad spend grew, organic search visits declined in 4Q2019

     In 4Q2019 Google accounted for 91% of all US search ad clicks and spend






TripAdvisor launches Review Hub portal for restaurants

     Review Hub has potential to help restaurant owners rank better in local search






Minify HTML, CSS and JavaScript to speed up web pages, reduce server load

     In my test the Minifier reduced pagefile size by 25.57%






Short term rental units expected to number 12.2% of US hotel rooms in 2020

     Resort/rural hotels continue to outperform the national average even with high concentrations of STR units






Dublin Tech Summit 2020 early-bird ticket sales ending 31 January

     Event is expected to draw 10,000 attendees from 70+ countries, 200 speakers, 300 international media reps






How the New England state tourism websites stack up on Google PageSpeed Insights

     Scores range from a high of 61 to a low of 20






New/improved Google PageSpeed Insights includes Performance Score, real-world Field Data, Lab Data

     The latest free Google PageSpeed Insights tool provides lots of actionable information you can use to speed up loading of your website






How Google might want us to customize marketing and measurement in a world without cookies

     Let's hope Google will soon offer a "SMB" version of an API to replace the cookie functionality





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