Ten Latest Posts


60% of podcast listeners search for a product/service after hearing an ad

     25% said they have bought a product/service discovered through a podcast ad






UXPA International Conference 2020 - Call for Proposals

     Call for proposals ends Friday 27 September 2019






Get 6 readability scores on any copy in seconds with the free online WebFX tool

     Whatever it is you want people reading your copy to do, more of them will do it if your copy is fast and easy to read and comprehend






How Americans are vacationing in summer 2019

     43% (53% of those with children) plan a staycation.






Segmenting travel consumers by personality to drive engagement and conversions

     Segmentation by personality goes beyond demographics by analyzing behaviors






How to find broken links fast with the free Chrome extension Check My Links

     There are many tools for finding broken links in web pages, but Check My Links is one of the fastest






Engine Group selected to lead Boris Johnson's 'Prepare for Brexit' campaign

     £100M PR campaign by Engine Group will inform Britons about what to expect when the UK exits the EU






How digital technologies are changing the way consumers plan and buy travel

     57% of US travelers said brands should tailor the information served to them on the basis of their personal preferences or past behaviors






Phocuswright Conference 2019 early-bird pricing ends tomorrow 31 July

     The Phocuswright Conference 2019 is scheduled for 19-21 November 2019 at the Diplomat Beach Resort in Hollywood, FL.






Use TextOptimizer to analyze the search effectiveness of your website copy

     Text Optimizer uses neural network technology to reverse-engineer search results through semantic analysis





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