AI for Marketing

Business applications of Artificial Intelligence and Machine Learning

Google Introduces Expanded Ads in AIOs 80/5 1 2 3 4 5 33 views "...As people use AI Overviews, we see they’re happier with their results,..." Link Source: David Details Rate Report

Google Launches AI Mode for Search 80/5 1 2 3 4 5 49 views "...making it easier to ask Google anything and get a helpful response..." Link Source: David Details Rate Report

Google introduces AI Max for Search campaigns 80/5 1 2 3 4 5 45 views AI-powered targeting & creative solutions Link Source: David Details Rate Report

Google Ads head predicts "massive shift" to AI in 2025 80/5 1 2 3 4 5 69 views Google Ads 2025 Link Source: David Details Rate Report

SEO for AI User Agents 100/5 1 2 3 4 5 116 views AI User Agent Link Source: David Details Rate Report

Google Aims to Increase Reach, Engagement and ROI for Advertisers [VIDEO] 100/5 1 2 3 4 5 124 views Can this be done while also making information available and useful? Link Source: David Details Rate Report

Google used Gen AI to block 5.5B bad ads in 2023 80/5 1 2 3 4 5 149 views More than 90% of enforcement actions began with LLMs Link Source: David | 28 March 2024 Details Rate Report

Dublin Tech Summit 2024 coming to RDS 29-30 May 80/5 1 2 3 4 5 99 views Europe's Fastest Growing Tech Festival Link Source: David | 27 March 2024 Details Rate Report

Google Germany exec speaks on GenAI at ITB Berlin travel show 80/5 1 2 3 4 5 120 views New Google Search will be "unlike anything users have previously encountered" Link Source: David | 7 March 2024 Details Rate Report

Google begins rollout of conversational experience in Ads 80/5 1 2 3 4 5 133 views Advertisers can generate ad content from URLs Link Source: David | 25 January 2024 Details Rate Report

Generative-AI chatbots can lie to elicit approval from users 80/5 1 2 3 4 5 149 views Sycophancy in Generative-AI Chatbots Link Source: David | 15 January 2024 Details Rate Report

Most B2C marketers have concerns about negative customer perceptions of gen AI 80/5 1 2 3 4 5 121 views 72% said they are at least a little concerned Link Source: David | 27 December 2023 Details Rate Report

Google to restructure 30,000-person ad sales unit 100/5 1 2 3 4 5 141 views Google aims to sell more ads by further leveraging AI Link Source: David | 26 December 2023 Details Rate Report

Generative AI: An Emerging Threat to Direct Travel Supplier Booking 100/5 1 2 3 4 5 184 views Gen AI for travel planning Link Source: David | 30 November 2023 Details Rate Report

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