Agencies

London-based Black Diamond has 40 employees and 37 current clients

2-year contract @ $90/hour, potential renewals of up to 36 months

Marketers need to be able to target the 80% of consumers who aren't included in first-party data

Google claims that 'Topics' gives businesses an option to continue serving relevant ads without using covert tracking techniques.

Google has begun testing of Trust Token APIs

Google FloC tests

Blacks in travel advertising

Spend moving to targeted ad forms

Google Trends