Technology

Keynote by Google VP/Search Cathy Edwards

Confident Adaptive Language Modeling

Google adds 3 new structured data properties for images

Serving pages as HTTPS improves user experience

The new Privacy Sandbox APIs are expected to be launched and generally available in Chrome by 3Q2023

New alternative technologies are intended to improve user privacy while generating revenue for advertisers.

Tracking prospects through the marketing funnel to conversion will be more difficult and costly.

Google claims that 'Topics' gives businesses an option to continue serving relevant ads without using covert tracking techniques.

Passage of this bill would be quite detrimental to companies like Google that make most of their money from targeted ads.

Google has hinted that pages with 'intrusive interstitial" ads will be a particular target.

Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets.

Understanding user intent and how people translate it into queries will be key for SEO