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  1. David H Boggs, MS Search Marketing Blog
  2. Demographics

Demographics

GLAAD: LGBTQ community is underrepresented in advertising
55 views
Gay and Lesbian Alliance Against Defamation
Link Source: David | 29 June 2023
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53% of remote workers want to take a bleisure trip
54 views
Destinations with natural landscapes are most popular: 47%
Link Source: David | 13 March 2023
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'Workday Consumers' creating growth in search ad spend
114 views
Many consumers (48% of survey respondents) now say they prefer online services
Link Source: David|27 April 2022
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Euromonitor International updates 10 global consumer types for 2021
158 views
Link Source: David|19 May 2021
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54% of US Black travelers are more likely to visit a destination that has Black representation in its travel ads
98 views
Blacks in travel advertising
Link Source: David|14 January 2021
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COVID-19 recovery: Health, digital consumption, sustainability will drive consumer behavior
188 views
Link Source: David|29 September 2020
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Blacks constitute 12.2% of US population but get only 1.4% of targeted ad spend
147 views
Link Source: David|28 April 2020
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How under-35s are buying travel today
173 views
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Gender-balanced video ads get more views vs. male-dominated
145 views
Link Source: David|29 December 2019
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Display ads produced by B2B advertisers are viewed 68% by men, only 17% on desktop
325 views
Link Source: David|21 November 2019
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American consumers find only 26% of personal e-mails from brands interesting enough to open
131 views
Link Source: David|11 October 2019
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American Millennials now consume more audio - including 10% from podcasts - than any other generation
148 views
Link Source: David|25 June 2019
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State of online travel shopping and booking in China 2019
214 views
Link Source: David|16 April 2019
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How to design digital interfaces for teens
171 views
Link Source: David|20 March 2019
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Listings: 37
Regular: 37
Last listing added: 29 June 2023