Demographics

The many dimensions of consumers, and how they interact with media and marketing

GLAAD: LGBTQ community is underrepresented in advertising 80/5 1 2 3 4 5 120 views Gay and Lesbian Alliance Against Defamation Link Source: David | 29 June 2023 Details Rate Report

53% of remote workers want to take a bleisure trip 80/5 1 2 3 4 5 133 views Destinations with natural landscapes are most popular: 47% Link Source: David | 13 March 2023 Details Rate Report

'Workday Consumers' creating growth in search ad spend 100/5 1 2 3 4 5 229 views Many consumers (48% of survey respondents) now say they prefer online services Link Source: David|27 April 2022 Details Rate Report

Euromonitor International updates 10 global consumer types 100/5 1 2 3 4 5 292 views Impulsive Spenders look to me like the best prospects for businesses not trying to be the lowest-cost provider. Link Source: David Details Rate Report

54% of US Black travelers are more likely to visit a destination that has Black representation in its travel ads 80/5 1 2 3 4 5 152 views Blacks in travel advertising Link Source: David|14 January 2021 Details Rate Report

COVID-19 recovery: Health, digital consumption, sustainability will drive consumer behavior 80/5 1 2 3 4 5 264 views COVID Link Source: David|29 September 2020 Details Rate Report

Blacks constitute 12.2% of US population but get only 1.4% of targeted ad spend 80/5 1 2 3 4 5 219 views Link Source: David|28 April 2020 Details Rate Report

How under-35s are buying travel today 80/5 1 2 3 4 5 251 views under-35 travel Details Rate Report

Gender-balanced video ads get more views vs. male-dominated 80/5 1 2 3 4 5 214 views gender balance Link Source: David|29 December 2019 Details Rate Report

Display ads produced by B2B advertisers are viewed 68% by men, only 17% on desktop 80/5 1 2 3 4 5 390 views display advertising Link Source: David|21 November 2019 Details Rate Report

American consumers find only 26% of personal e-mails from brands interesting enough to open 80/5 1 2 3 4 5 201 views personal emails Link Source: David|11 October 2019 Details Rate Report

American Millennials now consume more audio - including 10% from podcasts - than any other generation 80/5 1 2 3 4 5 207 views millennials + audio Link Source: David|25 June 2019 Details Rate Report

State of online travel shopping and booking in China 2019 80/5 1 2 3 4 5 265 views China travel Link Source: David|16 April 2019 Details Rate Report

How to design digital interfaces for teens 80/5 1 2 3 4 5 291 views interface design for teens Link Source: David|20 March 2019 Details Rate Report

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