MOTT recruiting for Director of Marketing

The Massachusetts Office of Travel & Tourism has announced a job opening for a Director of Marketing (Administrator V grade) located in Boston.

Job in a nutshell:

• Develop, manage and evaluate domestic and international marketing programs
• Manage marketing for group tourism, meetings and events, corporate, and cruise marketing segments
• Market industry segments to audience segments
• Collaborate with regional tourism councils

Duties:

• Develop and execute annual marketing plan using strategies that engage industry segments (as above)
• Attend trade shows, conduct followup and lead generation
• Identify marketing opportunities and develop statewide initiatives
• Collaborate with the Research Director to understand industry trends and recommend strategic marketing initiatives

"Preferred" knowledge, skills and experience:

• 5+ years destination marketing experience
• Knowledge of travel/tourism industry
• Ability to multitask
• Excellent organizational, interpersonal, and communication skills
• Ability to travel to trade shows
• Knowledge of MS Word, Excel, PowerPoint, Outlook

"Minimum" qualifications:

• 5 years full-time (or equivalent) of professional, administrative, supervisory or managerial experience in business administration, business management, public administration, etc., etc.; OR
• Any "equivalent combination" of Certificates, Bachelor's Degrees, Graduate Degrees or Doctorate Degrees - according to a complicated formula (See the Announcement.)

Salary: $81K - $90K per annum

Reporting location: 1 Ashburton Place, Boston (McCormack Building, near Government Center T)

Job was initially posted 25 January 2024. Announcement does not state closing date, so presumably open until filled. See the announcement for how to apply.