Video

Use of video content to promote brands and products

Traditional and Social Media Expected to See Greatest Tariff-Related Ad Spend Cuts in 2025 New 80/5 1 2 3 4 5 27 views 94% of advertisers surveyed expect tariffs to cause cutbacks in ad spend. Link Source: David Details Rate Report

Ad repetition can make brands memorable - but for the wrong reasons 80/5 1 2 3 4 5 110 views Repetitive ads can hurt streaming TV experience Link Source: David | 20 July 2023 Details Rate Report

Longer mobile video ads convert better 80/5 1 2 3 4 5 114 views 31-60 second ads convert up to 50% better than shorter videos Link Source: David | 25 February 2023 Details Rate Report

Google introduces Ads Creative Studio one-stop video, display and audio ad builder 80/5 1 2 3 4 5 434 views Ads Creative Studio is scheduled to be available in beta to Google's Display & Video 360 customers by 1 August 2021 Link Source: David|26 June 2021 Details Rate Report

Intent beats demographics for targeting video ads - and quality may not matter 80/5 1 2 3 4 5 197 views Link Source: David|28 August 2020 Details Rate Report

Gender-balanced video ads get more views vs. male-dominated 80/5 1 2 3 4 5 219 views gender balance Link Source: David|29 December 2019 Details Rate Report

Best digital advertising channels for independent hotel marketers 80/5 1 2 3 4 5 220 views independent hotels Link Source: David|5 July 2019 Details Rate Report

AdForum best tourism ad of October 2018: Neste Zerobnb by TBWA\Helsinki 80/5 1 2 3 4 5 433 views TBWA\Helsinki Link Source: David|12 November 2018 Details Rate Report

Six-second video ads reinforcing previous longer ads increase engagement and perceived brand favorability 80/5 1 2 3 4 5 327 views 6-second videos Link Source: David|9 October 2018 Details Rate Report

Hawaiian Airlines executes successful direct-response video campaign 100/5 1 2 3 4 5 313 views Hawaiian Airlines Link Source: David|24 July 2018 Details Rate Report

New AdWords tool for YouTube video ads now in beta 80/5 1 2 3 4 5 252 views YouTube Link Source: David|27 June 2018 Details Rate Report

YouTube reacts to Ipsos ad-attention research by adding new targeting options [VIDEO] 80/5 1 2 3 4 5 280 views YouTube targeting options Link Source: Adweek Details Rate Report

47% of adults aged 22-45 never watch traditional TV 80/5 1 2 3 4 5 269 views internet vs. TV Link Source: David|24 September 2017 Details Rate Report

Upcoming Chrome releases to stifle video ads with sound 80/5 1 2 3 4 5 238 views Chrome audio Link Source: David|20 September 2017 Details Rate Report

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