Ads Advisor seems to be a new/improved version of the Google Ads "Chat" feature.

According to Google, Ads Advisor understands your business context and can interpret your campaign data to recommend campaign improvements. It can also execute campaign changes that you approve, and can generate new creative - keywords, headlines, descriptions - based on your existing content and historical performance.

It learns from user behavior, so should become increasingly personalized over time.

While the tool is in beta, if your account is eligible to use it you will see the Ads Advisor icon as shown in the image above. Clicking that opens a chat panel where you can type in questions.

Ads Advisor is expected to be available to all English-language advertisers later this year.

Examples of things Ads Advisor can do:

• Produce campaign performance reports
• Explain reasons for performance changes
• Troubleshoot performance issues
• Troubleshoot Google Ads policy violations
• Help with identity verification issues
• Get billing support
• Provide campaign optimization suggestions
• Recommend/generate improved campaign assets
• Generate keywords
• Suggest new campaign ideas
• Generate reports
• Learn and help you with best practices for your account and market

Tips for using Ads Advisor:

• Use very specific prompts
• Communicate as with a human.
• Ads Advisor makes suggestions to guide conversations, which you can accept or counterpropose.

Caveats from Google:

• Ads Advisor needs a little time to formulate answers to questions.
• Images in generates come from your pages or are generated by AI.
• Ads Advisor may sometimes produce answers that are incorrect or irrelevant. Use the thumbs-up/thumbs-down buttons to give developers feedback.
• You are responsible for ensuring suggestions you get and accept are in fact accurate and relevant before implementing them in your Google Ads account.

What will initial experiences of users with Ads Advisor be? Stay tuned.