Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Google introduces AdWords Editor 12 with custom rules and machine-learning features 80/5 1 2 3 4 5 299 views AdWords Editor 12 Link Source: David|24 July 2017 Details Rate Report

Google 2.42B euro antitrust fine imposed by EC has implications for Hotel Ads 80/5 1 2 3 4 5 540 views EC antitrust fine Details Rate Report

EU fines Google 2.42B euro for antitrust violations in comparison-shopping searches 100/5 1 2 3 4 5 303 views comparison shopping Link Source: David|29 June 2017 Details Rate Report

Google announces new AMP integrations for Search and Display ads 80/5 1 2 3 4 5 295 views AMP integrations Link Source: David|19 June 2017 Details Rate Report

Snapchat introduces Facebook-like Ad Manager 60/5 1 2 3 4 5 239 views Snapchat Link Source: David|23 May 2017 Details Rate Report

Sergey Alakov: Google testing categorizing hotel reviews by traveler type 80/5 1 2 3 4 5 286 views hotel reviews Link Source: David|10 May 2017 Details Rate Report

Research: What makes Twitter videos successful? 80/5 1 2 3 4 5 358 views Twitter videos Link Source: David|8 May 2017 Details Rate Report

Marketers and agency professionals report social media use continues to lag behind search 80/5 1 2 3 4 5 297 views social media lags search Link Source: eMarketer Details Rate Report

New ad attention research from Nielsen and Ipsos via Google 80/5 1 2 3 4 5 461 views ad attention Link Source: David|11 April 2017 Details Rate Report

Video ads are more effective when both seen and heard 80/5 1 2 3 4 5 402 views video ads Link Source: Thihk With Google Details Rate Report

Marketers see little return from advertising on Snapchat 80/5 1 2 3 4 5 402 views snapchat ads Link Source: Advertising Age Details Rate Report

Visibility in search is key: 2017 leisure travelers visiting only 4.4 sites before booking 80/5 1 2 3 4 5 279 views leisure travel Link Source: fuel Details Rate Report

AdWords keyword phrases 2-4 words in length give best ROI 80/5 1 2 3 4 5 294 views keyword phrases Link Source: David Details Rate Report

Facebook Dynamic Travel Ads will drive bookings but Google will continue to dominate travel ad spend 60/5 1 2 3 4 5 289 views Facebook travel ads Link Source: Skift Details Rate Report

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