Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

iProspect releases 1Q2017 Quarterly Paid Search Trends [REPORT] 80/5 1 2 3 4 5 506 views paid search trends Link Source: David|26 July 2017 Details Rate Report

Google introduces AdWords Editor 12 with custom rules and machine-learning features 80/5 1 2 3 4 5 450 views AdWords Editor 12 Link Source: David|24 July 2017 Details Rate Report

Google 2.42B euro antitrust fine imposed by EC has implications for Hotel Ads 80/5 1 2 3 4 5 587 views EC antitrust fine Details Rate Report

EU fines Google 2.42B euro for antitrust violations in comparison-shopping searches 100/5 1 2 3 4 5 358 views comparison shopping Link Source: David|29 June 2017 Details Rate Report

Google announces new AMP integrations for Search and Display ads 80/5 1 2 3 4 5 333 views AMP integrations Link Source: David|19 June 2017 Details Rate Report

Snapchat introduces Facebook-like Ad Manager 60/5 1 2 3 4 5 335 views Snapchat Link Source: David|23 May 2017 Details Rate Report

Sergey Alakov: Google testing categorizing hotel reviews by traveler type 80/5 1 2 3 4 5 324 views hotel reviews Link Source: David|10 May 2017 Details Rate Report

Research: What makes Twitter videos successful? 80/5 1 2 3 4 5 396 views Twitter videos Link Source: David|8 May 2017 Details Rate Report

Marketers and agency professionals report social media use continues to lag behind search 80/5 1 2 3 4 5 342 views social media lags search Link Source: eMarketer Details Rate Report

New ad attention research from Nielsen and Ipsos via Google 80/5 1 2 3 4 5 505 views ad attention Link Source: David|11 April 2017 Details Rate Report

Video ads are more effective when both seen and heard 80/5 1 2 3 4 5 526 views video ads Link Source: Thihk With Google Details Rate Report

Marketers see little return from advertising on Snapchat 80/5 1 2 3 4 5 503 views snapchat ads Link Source: Advertising Age Details Rate Report

Visibility in search is key: 2017 leisure travelers visiting only 4.4 sites before booking 80/5 1 2 3 4 5 309 views leisure travel Link Source: fuel Details Rate Report

AdWords keyword phrases 2-4 words in length give best ROI 80/5 1 2 3 4 5 342 views keyword phrases Link Source: David Details Rate Report

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