Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

How consumers use mobile devices to research and book travel 80/5 1 2 3 4 5 418 views travel on mobile Link Source: David!17 August 2017 Details Rate Report

FreeWheel: New research on short-form video advertising 80/5 1 2 3 4 5 400 views video ads Link Source: David|15 August 2017 Details Rate Report

Time spent watching YouTube videos on TV has doubled in the past year 60/5 1 2 3 4 5 693 views YouTube + TV Link Source: David|10 August 2017 Details Rate Report

Marin Software: The State of Digital Advertising 2017 [REPORT] 80/5 1 2 3 4 5 620 views digital advertising Link Source: David|8 August 2017 Details Rate Report

WordStream: What analysis of the best AdWords ads reveals 100/5 1 2 3 4 5 458 views positive ads > negative ads Link Source: David|4 August 2017 Details Rate Report

iProspect releases 1Q2017 Quarterly Paid Search Trends [REPORT] 80/5 1 2 3 4 5 669 views paid search trends Link Source: David|26 July 2017 Details Rate Report

Google introduces AdWords Editor 12 with custom rules and machine-learning features 80/5 1 2 3 4 5 807 views AdWords Editor 12 Link Source: David|24 July 2017 Details Rate Report

Google 2.42B euro antitrust fine imposed by EC has implications for Hotel Ads 80/5 1 2 3 4 5 697 views EC antitrust fine Details Rate Report

EU fines Google 2.42B euro for antitrust violations in comparison-shopping searches 100/5 1 2 3 4 5 448 views comparison shopping Link Source: David|29 June 2017 Details Rate Report

Google announces new AMP integrations for Search and Display ads 80/5 1 2 3 4 5 413 views AMP integrations Link Source: David|19 June 2017 Details Rate Report

Snapchat introduces Facebook-like Ad Manager 60/5 1 2 3 4 5 620 views Snapchat Link Source: David|23 May 2017 Details Rate Report

Sergey Alakov: Google testing categorizing hotel reviews by traveler type 80/5 1 2 3 4 5 406 views hotel reviews Link Source: David|10 May 2017 Details Rate Report

Research: What makes Twitter videos successful? 80/5 1 2 3 4 5 492 views Twitter videos Link Source: David|8 May 2017 Details Rate Report

Marketers and agency professionals report social media use continues to lag behind search 80/5 1 2 3 4 5 425 views social media lags search Link Source: eMarketer Details Rate Report

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