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Maine Destination Optimization Workshops offered in Bangor and Augusta this week
25 April 2023
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Free online marketing workshops sponsored by Maine Office of Tourism

MOT's Maine Destination Optimization Workshop will be offered live 9 AM - noon tomorrow 26 April 2023 at the Husson University Dyke Center in Bangor and again 1-4 PM on Thursday at the Senator Inn in Augusta.

Workshops are free but you must register.

From MOT:

"The first impression your business makes online to a potential customer is likely not your website – it is your business profile on Google or other major consumer travel planning platforms such as Tripadvisor, Yelp or Apple Maps."


-Fundamentals of Google Business Profiles
-Maine Destination Optimization overview
-What is your Google business profile
-How is it surfaced in Google search and travel products
-Other critical online listings to your business
-Claiming and verifying your business profile on primary platforms
-Keeping core business information current

-Maximizing Exposure with Online Listings
-Increasing relevance
-Leveraging photography
-Updating with posts
-Responding to Q&A
-Managing customer reviews
-Monitoring performance
-Tools & Resources from MOT

More live workshops will be held:

  • Tuesday 9 May at the Clarion Hotel in Portland
  • Monday 15 May at the Hilton Garden Inn Auburn Riverwatch

Virtual sessions will be offered on Tuesday 2 May and Tuesday 23 May, with recordings posted on the Registration page linked to above.

Registration is required for all workshops, live and virtual.

Follow this link for more information about - and an opportunity to get a free consultation on - Google Search Ads.

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