Maine Certified Google Ads Professional | David H. Boggs, MS
Google advertising certifications are professional credentials that Google offers to ad pros who have shown they are able to use Google Ads, Google Analytics and related products effectively. Google recognizes these professionals as experts at specific skills for online advertising and marketing.
Getting certified requires scoring 80% or better on a time-limited test - hosted and scored by Google's Skillshop training platform - on theory and practice of the subject. Each certification must be renewed annually by retaking the test in its latest version.
Google has recognized me as a Google Ads certified professional, meaning that I've passed tests that rate my knowledge and experience of several Google products: Search Ads, Display Ads, Ads Measurement and Google Analytics. That means Google is confident that I'm qualified to help you grow your business online using these Google products.
Google Search Ads Certification
This credential certifies my ability to build and optimize Google Search campaigns and use Smart Bidding and Audience Solutions to boost Google Ads campaign performance, and to create, manage, measure and optimize search ad campaigns across the Google Search Network. It recognizes my ability to:
- Translate a vision for online marketing into a coherent digital marketing strategy
- Develop a Google Search strategy with wider company marketing plans
- Generate a plan to increase leads, sales and web traffic using Google Search
- Develop a plan to reach new and existing customers with Google Search Audiences
- Ensure the Search marketing plan is works with the client's marketing budget
Read more about using Google Search Ads (formerly AdWords) for fast marketing results from search.
Areas covered by this exam include:
- Target impression share
- Performance Planner
- Landing page experience
- Optimization score
- Value-based bidding
- Ad rank
- Responsive search ads
- Quality score
- Many more...
Google Display Ads Certification
Demonstrates expertise using Google Display Ads to prodyce results that get the most from a client's display ad investment. Certified users can create and run Display campaigns that reach specific marketing goals. This Certification recognizes my ability to:
- Translate a vision for online marketing into a coherent digital marketing strategy
- Develop a Google Display strategy consistent with wider company marketing plans
- Generate a plan to increase awareness, consideration, action and retention using Google Display
- Develop a plan to reach new and existing customers with Google Display Audiences
- Ensure that the Display marketing plan works with the client's marketing budget
Read more about using Google Display Ads to reach and engage with new customers.
Areas assessed in this exam include:
- Market reach
- Dynamic remarketing
- Demographic audiences
- Conversion-focused bidding
- AMPHTML
- Machine-learning models
- Device targeting
- Cross analysis
- Many more...
Google Ads Measurement Certification
Demonstrates the ability to measure and optimize digital ad performance using Google's measurement solutions. Certified users have shown thay understand the metrics that matter and are able to turn key insights into action to improve Google Ads performance and make a positive impact on a business. It recognizes my ability to:
- Translate marketing objectives into measurable actions
- Set up tracking effectively to measure sales, app downloads/installs and/or leads
- Understand and use key advertising performance metrics
- Understand how to analyze and act on insights from conversion tracking data
- Choose the right attribution model for each conversion, according to business goals
Areas assessed in this exam include:
- Enhanced conversions for leads
- Google Tag Manager
- Smart Bidding
- Data-driven attribution
- Auto-tagging
- Marketing mix models
- Target Cost per Acquisition
- Ad frequency
- Many more...
Google Analytics Certification (GA4)
Google Analytics makes it possible to study data across all digital platforms and devices in order to understand how users interact with all components of a company's online presence. It provides reliable, actionable measurements; intuitive and flexible reports; cross-platform attribution; behavioral predictions driven by machine learning; identification of growth opportunities; and much more. Google Analytics is an essential tool for both Search Engine Optimization and Google Ads Advertising.
The Google Analytics Certification (GA4) demonstrates the ability to gain valuable insights and make marketing decisions. Certified users understand Google Analytics, including how to set up and structure a Google property and use all available reporting tools and features.
The Google Analytics Certification (GA4) recognizes my ability to:
- Set up a Google Analytics 4 property for a website or app
- Collect the performance metrics data your business needs, and use the reporting tools and features
- Make key measurements that can quantify the effectiveness of online marketing campaigns
Areas assessed in this exam include:
- Custom dimensions
- Multi Channel Funnel Report
- Bounce rate
- Pivot table
- Event tracking
- Cohort analysis
- Assisted conversions
- Measurement protocol
- Many more...