Maine Certified Google Ads Professional | David H. Boggs, MS

Google Search Ads Certification

This certification demonstrates the ability to build and optimize Google Search campaigns. Certified users have demonstrated the ability to use automated solutions like Smart Bidding and Audience Solutions to boost Google Ads campaign performance for specific marketing objectives, and to create, manage, measure and optimize search ad campaigns across the Google Search Network. This Certification recognizes the ability to:

• Translate a vision for online marketing into a coherent digital marketing strategy
• Develop a Google Search strategy with wider company marketing plans
• Generate a plan to increase leads, sales or web traffic using Google Search
• Develop a plan to reach new and existing customers with Google Search Audiences
• Ensure the Search marketing plan is aligned with the client's marketing budget

Read more about using Google Search Ads (formerly AdWords) for fast marketing results from search.

Areas assessed in this exam include:

• Target impression share
• Performance Planner
• Landing page experience
• Optimization score
• Value-based bidding
• Ad rank
• Responsive search ads
• Quality score
• Many more...

Google Display Ads Certification

Demonstrates expertise using Google Display Ads to deliver results that get the most from a client's display advertising investment. Certified users have mastered the development and optimization of effective Display strategies and campaigns that achieve specific marketing goals. This Certification recognizes the ability to:

• Translate a vision for online marketing into a coherent digital marketing strategy
• Develop a Google Display strategy consistent with wider company marketing plans
• Generate a plan to increase awareness, consideration, action and retention using Google Display
• Develop a plan to reach new and existing customers with Google Display Audiences
• Ensure that the Display marketing plan is in alignment with the client's marketing budget

Read more about using Google Display Ads to reach and engage with new customers.

Areas assessed in this exam include:

• Market reach
• Dynamic remarketing
• Demographic audiences
• Conversion-focused bidding
• AMPHTML
• Machine-learning models
• Device targeting
• Cross analysis
• Many more...

Google Ads Measurement Certification

Demonstrates the ability to measure and optimize digital ad performance using Google's measurement solutions. Certified users have demonstrated an understanding of the metrics that matter and are able to turn key insights into action to improve Google Ads performance and make an impact on a business. This Certification recognizes the ability to:

• Translate marketing objectives into measurable actions
• Set up tracking effectively to measure sales, app downloads/installs and/or leads
• Understand and use key advertising performance metrics
• Understand how to analyze and act on insights from conversion tracking data
• Choose the right attribution model for each conversion, according to business goals

Areas assessed in this exam include:

• Enhanced conversions for leads
• Google Tag Manager
• Smart Bidding
• Data-driven attribution
• Auto-tagging
• Marketing mix models
• Target Cost per Acquisition
• Ad frequency
• Many more...

Google Analytics Certification (GA4)

Google Analytics makes it possible to study data across all digital platforms and devices in order to understand how users interact with all components of a company's online presence. It provides reliable, actionable measurements; intuitive and flexible reports; cross-platform attribution; behavioral predictions driven by machine learning; identification of growth opportunities; and much more. Google Analytics is an essential tool for both Search Engine Optimization and Google Ads Advertising.

The Google Analytics Certification (GA4) demonstrates the ability to gain valuable insights and make marketing decisions. Certified users have demonstrated an understanding of Google Analytics, including how to set up and structure a Google property and use the many available reporting tools and features.

The Google Analytics Certification (GA4) recognizes my ability to:

• Set up a Google Analytics 4 property for a website or app
• Collect the performance metrics data a business needs, and use the various reporting tools and features
• Use key measurement features that can quantify the effectiveness of online marketing campaigns

Areas assessed in this exam include:

• Custom dimensions
• Multi Channel Funnel Report
• Bounce rate
• Pivot table
• Event tracking
• Cohort analysis
• Assisted conversions
• Measurement protocol
• Many more...