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Mississippi issues RFQ for tourism marketing targeting Europe
30 March 2023 (Edited )
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This is an enormous deal that will have to involve numerous subcontractors

Mississippi seeks consultant to coordinate and deliver tourism marketing in Europe

Target countries will include:

  • UK
  • Ireland
  • Germany
  • Austria
  • Switzerland
  • Denmark
  • Norway
  • Sweden
  • France
  • Netherlands
  • Belgium

Contractor will target trade, consumer and media segments by building upon and expanding existing tourism promotion programs.

Duration of contract will be 2 years with a combined total of 36 months of renewals at the discretion of the Mississippi Development Authority, contingent upon funding being made available by the Mississippi Legislature.

Deliverables will include:

  • European Marketing Plan campaign
  • Fulfilling requests for MS information
  • Attending conventions and shows
  • Conducting seminars
  • Organizing FAM trips
  • Running ad campaigns and promotions
  • Organizing annual sales missions
  • Conducting training for agents and operators
  • At least one each brochures in English, German and French
  • Provide in-country staff to promote MS in Germany, France and UK sufficient also to cover Ireland, Netherlands, Austria, Switzerland, Belgium and Scandinavia. Any subcontractors must be qualified to represent MS tourism.
  • Coordinate Deep South USA regional tourism co-op (AL, LA, TN, KY, MS) promotions and social media in the UK and Germany. Coordinate multi-state FAMs, shows, events.
  • Attend annual MS Governor's Conference on Tourism and conduct seminars to educate local partners about European market
  • Provide MS website for German-speaking markets

Contracting officer is:

Tricia Shannon

Mississippi Development Authority

501 North West Street Suite 419

Jackson, MS 39201

Letters of intent are due 12 April 2023.

Proposals are due by 2 PM CST 1 May 2023.

Proposals must be submitted by mail or hand-carried to the address above as 4 signed hard copies on 8.5"x11" paper in a sealed envelope plus copies in a searchable format (preferably PDF) on a "single identifiable USB drive" .

There are other, more specific requirements re proposal format; see the RFQ (linked below).


  • Blended hourly labor rate for total contract shall be $90/hour.
  • Media commission rate shall be 10% for traditional media placements and 6% for digital media placements.

Comment: This is an enormous deal that will have to involve numerous subcontractors - ad creative, web design, magazine publishing, training, seminar delivery, more - as well as staff on the ground in Europe. Qualifying potential contractors and subcontractors need to be talking.

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