Google introduces AI Max for Search campaigns

Google announced today in a blog post by Senior Director of Product Management/Google Ads Brian Burdick the release in beta of AI Max for Search campaigns which is supposed to enable Google Search to become more "exploratory and multimodal" and make it "even more helpful" for discovery and decisionmaking.

In a post on X, Google Ads Liaison Ginny Marvin described the new feature as "a new one-click toggle setting for Search campaigns that enables AI-powered targeting & creative solutions aimed at capturing more demand and driving more conversions/conversion value."

Also that key features include:

Search term matching - broad match in the backend plus keywordless matching that uses signals from your keywords, assets and landing pages to find higher-performing queries and conversions

Text customization - Formerly known as "automatically created assets," this feature dynamically adapts your headlines and descriptions to be more relevant to the query, based on your landing pages, ads and keywords.

Final URL expansion - This helps find more relevant landing pages based on the query and intent, and customizes an ad headline to match your existing page content.

Ms. Marvin notes that "There's flexibility with these options though we recommend using all three."

Google says that in initial tests AI Max has delivered positive results, particularly for major household brands including l'Oreal.

Google plans to roll AI Max for Search campaigns out globally later this month.