Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Google to Keep Chrome, Android but Share More Data 100/5 1 2 3 4 5 53 views DC US District Judge Amit Mehta handed down this decision yesterday. Link Source: David Details Rate Report

Make It Easy for Google to Verify Your Phone Number 80/5 1 2 3 4 5 62 views Beginning 1 August 2025 Google will no longer serve some Ads assets if your phone number cannot be verified. Link Source: David Details Rate Report

Canada Cancels Digital Services Tax 100/5 1 2 3 4 5 73 views 3% tax would have been applied to US tech giants' revenues from Canadian customers in excess of $20M Link Source: David Details Rate Report

Smart Bidding Exploration now in Google Ads 80/5 1 2 3 4 5 51 views Flexible ROAS targets coupled with AI-driven discovery produced 19% more total conversions in Google tests. Link Source: David Details Rate Report

Google Introduces Expanded Ads in AIOs 80/5 1 2 3 4 5 104 views "...As people use AI Overviews, we see they’re happier with their results,..." Link Source: David Details Rate Report

Google introduces AI Max for Search campaigns 80/5 1 2 3 4 5 99 views AI-powered targeting & creative solutions Link Source: David Details Rate Report

Traditional and Social Media Expected to See Greatest Tariff-Related Ad Spend Cuts in 2025 80/5 1 2 3 4 5 1092 views 94% of advertisers surveyed expect tariffs to cause cutbacks in ad spend. Link Source: David Details Rate Report

Google Updates Ads Transparency Policy 80/5 1 2 3 4 5 1137 views Payment profile name will be displayed as party paying for ads. Link Source: David Details Rate Report

Paid search dominated online advertising in 2024 80/5 1 2 3 4 5 145 views Search ad spend grew by $14.1B in 2024 vs. 2023 Link Source: David Details Rate Report

Best practices for responsive search ads now the default Google Ads format 80/5 1 2 3 4 5 366 views Best practices for Google responsive search ads Link Source: David Details Rate Report

Broderson Awards submission deadline extended 60/5 1 2 3 4 5 1037 views The awards recognize Maine agencies and professionals for exhibiting dedication to excellence in creativity. Link Source: David Details Rate Report

Google Ads head predicts "massive shift" to AI in 2025 80/5 1 2 3 4 5 1109 views Google Ads 2025 Link Source: David Details Rate Report

Violating Google's search spam policies can now get your ads disapproved 80/5 1 2 3 4 5 196 views Google will disapprove ads pointing to destinations that have been penalized for violating its search spam policies. Link Source: David Details Rate Report

Check your Google Ads keyword match types 100/5 1 2 3 4 5 1103 views Google has changed some match types to Broad when advertisers switch to conversion-based bidding. Link Source: David Details Rate Report

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