Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Google to restructure 30,000-person ad sales unit 100/5 1 2 3 4 5 751 views Google aims to sell more ads by further leveraging AI Link Source: David | 26 December 2023 Details Rate Report

Google announces 4 January 2024 start date for 3rd-party cookie phaseout 80/5 1 2 3 4 5 718 views "Tracking Protection" will be enabled in Chrome Link Source: David | 18 December 2023 Details Rate Report

Google Ads Updating Location Asset Requirements 80/5 1 2 3 4 5 403 views Location Assets describe a specific business location Link Source: David | 22 November 2023 Details Rate Report

DOJ's case against Google - in a nutshell 100/5 1 2 3 4 5 635 views DOJ attempts to prove that Google broke antitrust laws Link Source: David | 25 October 2023 Details Rate Report

Google on track to begin disabling 3rd-party cookies in 1Q2024 80/5 1 2 3 4 5 238 views Initial test on 1% of Chrome users Link Source: David | 18 October 2023 Details Rate Report

Google releases major BARD upgrade that facilitates tasks like travel planning 80/5 1 2 3 4 5 357 views Biggest update to Bard in the six months since it was released Link Source: David | 20 September 2023 Details Rate Report

Alphabet stock price surges 10% on strong 2nd-quarter earnings growth 80/5 1 2 3 4 5 370 views Alphabet stock price surges 10% Link Source: David | 8 September 2023 Details Rate Report

EU competition watchdog Vestager to take temporary leave from EC 100/5 1 2 3 4 5 671 views Vestager to pursue job as EIB head Link Source: David | 6 September 2023 Details Rate Report

Google announces 'Limited Ad Serving' for Google Ads 80/5 1 2 3 4 5 659 views Limited Ads Serving Link Source: David | 2 September 2023 Details Rate Report

Travel websites are among the least accessible for those with disabilities 80/5 1 2 3 4 5 1186 views 4 universal barriers to booking found Link Source: David | 31 August 2023 Details Rate Report

Dentsu study finds audio ads get more audience attention than video ads 60/5 1 2 3 4 5 762 views audio ads get more attention Link Source: David | 31 July 2023 Details Rate Report

Google Ad spend grew 11% in 2Q2022 - first growth since early 2021 80/5 1 2 3 4 5 752 views CPC up 25% from 2019 Link Source: David | 28 July 2023 Details Rate Report

Ad repetition can make brands memorable - but for the wrong reasons 80/5 1 2 3 4 5 702 views Repetitive ads can hurt streaming TV experience Link Source: David | 20 July 2023 Details Rate Report

GLAAD: LGBTQ community is underrepresented in advertising 80/5 1 2 3 4 5 736 views Gay and Lesbian Alliance Against Defamation Link Source: David | 29 June 2023 Details Rate Report

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