Interactive Advertising

Using online channels to deliver ads that actively engage users and create an interactive experience leading to higher conversion rates

Google Ads Updating Location Asset Requirements 80/5 1 2 3 4 5 233 views Location Assets describe a specific business location Link Source: David | 22 November 2023 Details Rate Report

DOJ's case against Google - in a nutshell 100/5 1 2 3 4 5 143 views DOJ attempts to prove that Google broke antitrust laws Link Source: David | 25 October 2023 Details Rate Report

Google on track to begin disabling 3rd-party cookies in 1Q2024 80/5 1 2 3 4 5 137 views Initial test on 1% of Chrome users Link Source: David | 18 October 2023 Details Rate Report

Google releases major BARD upgrade that facilitates tasks like travel planning 80/5 1 2 3 4 5 226 views Biggest update to Bard in the six months since it was released Link Source: David | 20 September 2023 Details Rate Report

Alphabet stock price surges 10% on strong 2nd-quarter earnings growth 80/5 1 2 3 4 5 253 views Alphabet stock price surges 10% Link Source: David | 8 September 2023 Details Rate Report

EU competition watchdog Vestager to take temporary leave from EC 100/5 1 2 3 4 5 152 views Vestager to pursue job as EIB head Link Source: David | 6 September 2023 Details Rate Report

Google announces 'Limited Ad Serving' for Google Ads 80/5 1 2 3 4 5 160 views Limited Ads Serving Link Source: David | 2 September 2023 Details Rate Report

Travel websites are among the least accessible for those with disabilities 80/5 1 2 3 4 5 122 views 4 universal barriers to booking found Link Source: David | 31 August 2023 Details Rate Report

Dentsu study finds audio ads get more audience attention than video ads 60/5 1 2 3 4 5 157 views audio ads get more attention Link Source: David | 31 July 2023 Details Rate Report

Google Ad spend grew 11% in 2Q2022 - first growth since early 2021 80/5 1 2 3 4 5 158 views CPC up 25% from 2019 Link Source: David | 28 July 2023 Details Rate Report

Ad repetition can make brands memorable - but for the wrong reasons 80/5 1 2 3 4 5 135 views Repetitive ads can hurt streaming TV experience Link Source: David | 20 July 2023 Details Rate Report

GLAAD: LGBTQ community is underrepresented in advertising 80/5 1 2 3 4 5 158 views Gay and Lesbian Alliance Against Defamation Link Source: David | 29 June 2023 Details Rate Report

Four Google Ads attribution models now scheduled to sunset by mid-July 80/5 1 2 3 4 5 154 views Data-Driven attribution will be default in Google Ads and GA4 Link Source: David | 22 June 2023 Details Rate Report

EU Antitrust Chief: Google may have to sell part of its adtech business to end anticompetitive practices 100/5 1 2 3 4 5 160 views "Behavioral remedy unlikely to be effective" Link Source: DDavid | 18 June 2023 Details Rate Report

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