Advertising

Drawing the attention of consumers to stuff they need and we're selling

Category, Name and Proximity drive GBP Local Pack rankings in 2023 100/5 1 2 3 4 5 2023 Whitespark survey looked at 149 ranking factors Link Source: David | 29 March 2023 Details Rate Report

AdWorld 2023 Online Conference $229 Tickets End Today 80/5 1 2 3 4 5 Conference will offer 7 digital advertising tracks featuring 60+ speakers for $229 Link Source: David | 10 March 2023 Details Rate Report

Google Ads automatically created assets now in open beta 80/5 1 2 3 4 5 Google can create ad assets from your content Link Source: David | 27 February 2023 Details Rate Report

Google Ads 'search interest' targeting to end in March 2023 80/5 1 2 3 4 5 Google: "Not being used effectively" Link Source: David | 28 February 2023 Details Rate Report

Americans trust ads, search and social media a lot less if AI is in the mix 80/5 1 2 3 4 5 AI involvement lessens trust by double-digit percentages Link Source: David | 27 February 2023 Details Rate Report

Longer mobile video ads convert better 80/5 1 2 3 4 5 31-60 second ads convert up to 50% better than shorter videos Link Source: David | 25 February 2023 Details Rate Report

OTAs see strong recovery of search traffic in December 80/5 1 2 3 4 5 Booking.com took share from competitors Link Source: David | 31 January 2023 Details Rate Report

Google rolling out Vehicles Listings feature for dealers' Business Profiles 80/5 1 2 3 4 5 Dealers can now load their inventory into GBP Link Source: David | 30 January 2023 Details Rate Report

Google Optimize will no longer be available after September 2023 80/5 1 2 3 4 5 Expect more Google feature cutbacks in down economy Link Source: David | 24 January 2023 Details Rate Report

Google Ads is getting more expensive - but mean ROI is 200% 100/5 1 2 3 4 5 Average conversion rate is down 14% yoy Link Source: David | 30 November 2022 Details Rate Report

Google Ads spend grew 15% in 3Q2022, stabilizing near pre-COVID level 100/5 1 2 3 4 5 3Q2022 Google Ads spend growth equal to that of 3Q2019 Link Source: David | 14 October 2022 Details Rate Report

Google adds new advertising features for attractions and tour operators 80/5 1 2 3 4 5 Tour operators and attractions can now edit ticket prices from Google Business Profile Details Rate Report

Google Ads extensions are now ad assets 70/5 1 2 3 4 5 Change is made because ads with extensions are clicked more often Link Source: David | 29 September 2022 Details Rate Report

IAB: Privacy legislation a bigger threat than loss of cookies 100/5 1 2 3 4 5 Marketers need to be able to target the 80% of consumers who aren't included in first-party data Link Source: David|15 September 2022 Details Rate Report

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