How to invest ad spend in today's multichannel environment

Event will take place 7-10 May 2023 at the Wild Dunes Island Resort in Isle of Palms, SC.

Agenda will include:

• "Evolving Omnichannel Playbook" panel discussion
• "Challenging Google AI's Limits" case study
• "Driving Cross-Channel Collaboration with Data" case study
• "Do We Trust Automation?" round table discussion
• "Correlation vs. Connection / Multi-touch Campaigns" round table discussion
• "Privacy and Gathering Zero and First-Party Data" round table discusion
• "Avoiding the Pitfalls of Automation" panel discussion
• "Driving Growth with Social Media Investments" case study
• "Leveraging Zero-Click Content on Google" case study
• "Is It Time to Diversify Your Media Mix?" round table discussion
• "What Makes the Cut in Today's Downward Economy" round table discussion
• "Optimizing Social Search" round table discussion
• "Q&A" with Diamonds Direct USA Inc.
• "Breakthrough Creative" panel discussion

Speakers will include:

• Russ Bucholc, Manager/SEM - Prudential Advertising
• Andrea Duffy Cabana, Senior Director/Paid Search - Direct Agents
• Brett Geeser, Head of Paid Search - Cross Media
• Yuji Inagaki, Director/SEM - Lending Tree
• More

Pricing:

Full Conference Pass $4995

Virtual Access $495

A limited number of complimentary brand marketer and buy-side agency VIP passes are available here: massa@mediapost.com .

Registration form is here.

Contact links are here.

Comment: Attending the live event is expensive, partly because of "afternoon activities" like golf, fishing, kayaking, etc, that are included in the price. Attending virtually looks like a much better deal. But I'd want to know more than what's on the website about availability of recordings of the sessions.