Google releases Privacy Sandbox timeline for phasing out third-party cookies

Google releases Privacy Sandbox timeline for phasing out third-party cookies
By
26 July 2021 (Edited 30 August 2022)

Google is currently working on a Trust Tokens API scheduled to be completed by the end of 2021

End of 3rd party cookie support planned for 31 October 2023

Google has released a timeline showing when new technologies are expected to be ready to "support key use cases" so that Chrome can phase out 3rd-party cookies.

Here's a simplified version:

  • Fight SPAM and fraud on the web
    • Testing of Trust Tokens API has begun.
    • Testing to be completed by the end of 2021
    • Ready for adoption in 1Q2022
  • Show relevant content and ads
    • FLoC API testing is now closed
    • Discussions through September 2021
    • Testing October 2021 - June 2022
    • Ready for adoption in 3Q2022
  • Measure digital ads
    • Core Attribution API testing has begun
    • Discussions through September 2021
    • Testing October 2021 - June 2022
    • Ready for adoption in 3Q2022
  • Strengthen cross-site privacy boundaries
    • First-Party Sets API testing has begun
    • Discussions through October 2021
    • Testing November 2021 - June 2022
    • Ready for adoption in 3Q2022
  • Transition Period Stage 1: October 2022 through June 2023
  • Transition Period Stage 2: 3Q2023
  • Transition complete: 31 October 2023

Per Google:

"The Privacy Sandbox initiative also includes several proposals addressing covert tracking techniques, such as fingerprinting and network-level tracking."

Follow this link for more information about - and an opportunity to get a free consultation on - Google Search Ads.


And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Subscribe to my blog

External Article: https://www.privacysandbox.com/timeline/


Subhead Google is currently working on a Trust Tokens API scheduled to be completed by the end of 2021
Rating
4/5 based on 1 vote.
Show Individual Votes
Related Listings

Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread: