Advertising

Average conversion rate is down 14% yoy

3Q2022 Google Ads spend growth equal to that of 3Q2019

Tour operators and attractions can now edit ticket prices from Google Business Profile

Change is made because ads with extensions are clicked more often

Marketers need to be able to target the 80% of consumers who aren't included in first-party data

The new Privacy Sandbox APIs are expected to be launched and generally available in Chrome by 3Q2023

Ad industry trade group Interactive Advertising Bureau (IAB) has taken a position strongly opposing the bill.

Many consumers (48% of survey respondents) now say they prefer online services

New alternative technologies are intended to improve user privacy while generating revenue for advertisers.

Ms. Adegbola succeeds as President David Szetela, who recently retired from the position after 3 years.

Tracking prospects through the marketing funnel to conversion will be more difficult and costly.

Google claims that 'Topics' gives businesses an option to continue serving relevant ads without using covert tracking techniques.