David H. Boggs, MS Search Marketing - SEO - Google Ads
David H. Boggs, MS

How Google Search Marketing with Google Ads and SEO can make money for your business

Business Owners: As a business owner myself who's been getting customers and sales from Google Search for both my own businesses and my customers' for more than 20 years, I know that Google Search Marketing works.

Free Search ConsultationContact me today for a Free, No Obligation Consultation to discuss your business and how my professional, affordable advertising and technical Google Search services can help you get more customers and make more money from your website.

Why your business needs to show up at the right times in Google Search

First Page of Google
Being found in Google Search by people looking for what you're selling is key to the success of your online business because:
  • Google delivered more than 64% of all US website traffic last year, and 96% of all searches done from mobile phones.
  • However: fewer than 1% of Google users click on anything beyond the first page of search returns - and depending on the query being answered, that screen real estate is shared among organic search returns, Google Search Ads, the Local Map Pack, Featured Snippets, Image and Video Carousels, and “zero-click results” in which Google directly answers the user's with no clickthrough required.

For most businesses, the 2 best ways to get onto Page 1 of Google are:

  • Google Ads, which are placed on Google search return pages and for which you pay only when a user clicks through to your website; and
  • Search Engine Optimization, or SEO: Optimization of web pages for Google organic search to help Google to crawl your pages, index your content, and understand what users your website is for and what questions of theirs it best answers.

1. Paid search using Google Ads

Google Ads

How Google Search Ads work:

Sponsored search with Google Ads places your ads on Google’s search-return pages, and on those of other Google partner search engines and directories, as well as (optionally) on relevant pages of Google partner content sites with high traffic. You pay nothing for search ad impressions (views); only for visits to your website that occur when someone clicks through from your Google Ad to a landing page on your site.

Google Search Return Page
Screencap showing top part of a Google search return page (SERP) with Google Search Ads. Peter Thompson Associates have the #1 ad position on this page because of a combination of per-click bid and keyword/ad/landing-page relevance to the user's query.

Google Ads is fast: I can set up a new campaign and have it bringing prequalified prospects to your website in a matter of days, not weeks or months.

Google AdsplusGoogle Analytics

And Google Ads, integrated with Google Analytics, is more measurable than any other advertising medium.

For a modest, flat management fee (fully guaranteed) I'll cap your daily click charges at any level you want through Google's budgeting mechanism, help you select the most relevant keywords, create your ad groups and ads, and provide ongoing bid-management and campaign adjustment services, to maximize results for your budget.

Learn more about how Google Ads can help your business

Technical Search Engine Optimization (SEO) for Google Organic Search

technical search engine optimization

How Google Organic Search works:

  • Since 2004, when Google introduced Personalized Search, websites and pages no longer have a universal rank across all users for any given query. Search results that Google serves to a specific user today are based on (1) the relevance of each web page on the internet to the user's query, (2) that user's previous search history including queries used and sites visited and (3) that user's profile of personal behavior and interests as revealed by their Google account.
  • Google's ranking of your web pages in response to a specific query from a specific user is determined by how well its ever-changing ranking algorithm finds one of your pages will answer the user's question, or meet their need, based on the profile of that user which Google has on file.
Google Search Return Page
Screencap showing top part of a Google search return page (SERP). Google's ranking algorithm has placed a link to a page of Olinger Architects in the #1 position because of its relevance to the user's query.
  • The page - yours or a competitor's - that the Google ranking algorithm finds most likely to provide the information the user is seeking will be linked to from the #1 listing at the top of page #1 of search returns.
  • If your pages are ranked higher, Google will show links to them before those to competitors' pages.

Technical SEO is the art and science of enabling Google organic search to:

  • Easily and quickly crawl and index the pages of a website
  • Navigate to the content most relevant to each user query
  • Understand what a website is about
  • Respond accurately to user search queries by delivering content that's relevant to search intent
  • Find and deliver content that converts users to buyers

and also deliver an excellent user experience, especially on mobile devices - something that Google values very highly in its ranking algorithms:

Usability on Mobile Devices
  • Usability on the small screens of mobile devices
  • Fast loading of pages without missing text, delayed image rendering or layout shifts
  • Application of current best practices in search technology

Because Google dominates organic search, for business success, your website needs to rank well on Google on the most important queries commonly used to describe your brand or what you're selling. Technical SEO will help make that happen.

Learn more about how Technical SEO can help your business

Get a comprehensive, professional SEO Audit

Best of Both Worlds: SEO + Google Ads:

Technical SEO plus Google Ads
  • High ranking in Google enhances trust and authenticity of your business in the minds of searchers.
  • Content about your website appearing in both Google organic search returns and Google Ads reinforces the well-known and trustworthy image of your business.
  • Trusted businesses get more traffic, more new potential customers.
  • Prospects who trust your business will be more likely to subscribe to your email list, providing you with ongoing marketing opportunities.
  • Traffic coming to your website from optimized Google organic listings or from Google Ads will stay on site longer, visit more pages, and convert better than other traffic.

Businesses That Need Google Search MarketingYou can go here to see some of the kinds of businesses for which Google Search Marketing is absolutely critical to success today: real estate, hospitality, business and personal services, medical practices, auto sales and repair and more....

Why it would benefit your business to have me managing your SEO and Google Ads
Google Certifications Iowa Engineering I've been doing SEO and PPC ads for 20+ years, am a certified Google Ads and Google Analytics pro, have an engineering Master's degree from the University of Iowa, and before starting my own business did Key Account Sales for a major corporation. More about me...

Do you want more and higher-quality website traffic and more conversions? Get a free consultation to learn how I can help you do that. Just complete and send this form to contact me today. I will keep your personal information safe.

      
      

 
30 days 100% money back guarantee

Risk-free 30-day trial: if after one month you're not totally satisfied, I'll return 100% of my fees.

 
 David H. Boggs, MS
Search Marketing
Boothbay Harbor, Maine
Boston, Massachusetts

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Paid Search Association - Professional Member Paid Search Association
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Boston Interactive Media Association - Agency Member Boston Interactive Media Association
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Sigma Xi - The Scientific Research Honor Society Sigma Xi Research Honor Society Member
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