How I Will Use Google Ads to Get Your Law Firm More Business

Google Ads works for lawyers because:

• It reaches clients actively looking for a lawyer.
• You can target clients by location, day/time, demographics and practice area.
• You pay Google only when someone who is looking for services like yours clicks on one of your ads and visits your website.
• Results are measurable: detailed analytics enable you to track campaign results and make marketing decisions based on hard data.
• Although legal services is a very competitive market - especially for practice areas like personal injury and product liability - properly managed Google Ads campaigns can produce a high return on your marketing investment - better than that of other online and offline media.

Purpose of marketing for law firms

As an attorney, your goal is to get clients, not maximize website traffic. And a basic rule of getting client is that you want to attract people who are ready, willing and able to avail themselves of your legal services - not “tire-kickers”. That way, you won't spend money on ad views by users who don't engage with your ad and so don't become clients.

Successful Google Ads campaigns will take care of that. That's where I come in. You run and grow your law firm, win cases for clients. I'll run your Google Ads, and we'll both make money.

Best Google Ads products for attorneys:

• Google Search Ads appear prominently in Google search results when potential clients do queries seeking legal services.
• Google Local Services Ads target local prospects looking for a lawyer. They appear in Google search results and on Google Maps. A unique feature of this Google Ads product is the “Google Screened” badge which firms that meet Google's high quality standards can display on their website.

How Google Ads works:

Google Ads uses a “pay-per-click” (PPC) model, which means you pay an amount- based primarily on the competitiveness of the search term - each time a prospect clicks through to your website from one of your ads. There is no charge for impressions (ad views) - only for clicks that produce a site visit.

Google Ads is used by 98% of businesses worldwide that do pay-per-click advertising, because it reaches people who are searching for what they're selling - with an all-industry mean conversion rate of 6.06% and return on investment of 200% in 2024.

How to avoid wasted clicks on your ads

In a Google Ads campaign, you bid on keywords. Google will show your ads to its users when they search on the keywords you choose, and variants of them. Very broad keywords like "maine lawyer" will produce many website visits - for which you pay Google - but few paying clients. Very specific keywords - keywords that closely match your legal specialties, like "bath me divorce lawyer" or "best divorce lawyer near me" - will produce fewer site visits (hence less Google spend) but more paying clients.

My Google Ads campaign management pricing

Unlike in the traditional agency model where the management fee is charged as a percentage of your media spend, my management fee stays the same regardless of how much you spend with Google. That way I'll have no incentive to spend more of your money on Google click charges, but will instead work to get the biggest possible return for you from your Google campaigns

Once your Google Ads campaign is up and running, you'll pay only (1) Google click charges for clickthroughs to your website from your Google ads, and (2) my modest flat monthly fee for ad creative, ongoing campaign management, and reporting. Plus, all the work that I do is unconditionally 100% money-back guaranteed to satisfy you.