Technology

News and research about marketing applications of digital technologies

IAB weighs in against Surveillance Advertising bill 80/5 1 2 3 4 5 167 views between 2016 and 2020 the internet economy grew at 7X the rate of the overall US economy Details Rate Report

Democratic legislators introduce bill that would ban 'surveillance advertising' 100/5 1 2 3 4 5 274 views Passage of this bill would be quite detrimental to companies like Google that make most of their money from targeted ads. Link Source: David|20 January 2022 Details Rate Report

Internet Association to be shut down as 2021 ends 80/5 1 2 3 4 5 145 views Link Source: David|26 December 2021 Details Rate Report

Google Page Experience Ranking is coming to desktop in February 2022 80/5 1 2 3 4 5 266 views Google has hinted that pages with 'intrusive interstitial" ads will be a particular target. Link Source: David|9 November 2021 Details Rate Report

Google announces clustering algorithm designed to reveal group characteristics while maintaining individual privacy 80/5 1 2 3 4 5 286 views Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets. Link Source: David|27 October 2021 Details Rate Report

Google MUM has the potential to be a game-changer in search and SEO 100/5 1 2 3 4 5 322 views Understanding user intent and how people translate it into queries will be key for SEO Link Source: David|26 October 2021 Details Rate Report

To assess content quality, Google doesn't just look at text [VIDEO] 80/5 1 2 3 4 5 307 views Many factors go into Google's assessment of page quality Link Source: David|25 October 2021 Details Rate Report

Data-Driven Attribution (DDA) to replace last click as default in Google Ads 80/5 1 2 3 4 5 203 views DDA will soon be available to all Google Ads accounts Link Source: David|29September 2021 Details Rate Report

Google adds author.url property to article structured data to identify authors across multiple sites 80/5 1 2 3 4 5 201 views 'author.url' will identify authors across media Link Source: David|13 August 2021 Details Rate Report

Google releases Enhanced Conversions feature in beta for Google Ads using first-party data 80/5 1 2 3 4 5 353 views An extension of GA conversion tracking Link Source: David|27 July 2021 Details Rate Report

Google releases Privacy Sandbox timeline for phasing out third-party cookies 80/5 1 2 3 4 5 268 views Google has begun testing of Trust Token APIs Link Source: David|26 July 2021 Details Rate Report

Anthony Katsur to head IAB Tech Lab, focus on alternatives for addressable digital advertising 80/5 1 2 3 4 5 241 views IAB Tech Lab works to help the interactive ad industry grow Link Source: David|21 July 2021 Details Rate Report

BREAKING: Google delays removal of 3rd-party cookies from Chrome to late 2023 100/5 1 2 3 4 5 230 views Third Party Cookies Link Source: David|24 Jubw 2021 Details Rate Report

European Commission to investigate Google's 'domination' of display advertising 80/5 1 2 3 4 5 129 views EC EVP Margrethe Vestager Link Source: David|24 June 2021 Details Rate Report

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