Advertising

Drawing the attention of consumers to stuff they need and we're selling

Americans trust ads, search and social media a lot less if AI is in the mix 80/5 1 2 3 4 5 111 views AI involvement lessens trust by double-digit percentages Link Source: David | 27 February 2023 Details Rate Report

Longer mobile video ads convert better 80/5 1 2 3 4 5 107 views 31-60 second ads convert up to 50% better than shorter videos Link Source: David | 25 February 2023 Details Rate Report

OTAs see strong recovery of search traffic in December 80/5 1 2 3 4 5 119 views Booking.com took share from competitors Link Source: David | 31 January 2023 Details Rate Report

Google rolling out Vehicles Listings feature for dealers' Business Profiles 80/5 1 2 3 4 5 132 views Dealers can now load their inventory into GBP Link Source: David | 30 January 2023 Details Rate Report

Google Optimize will no longer be available after September 2023 80/5 1 2 3 4 5 129 views Expect more Google feature cutbacks in down economy Link Source: David | 24 January 2023 Details Rate Report

Google Ads is getting more expensive - but mean ROI is 200% 100/5 1 2 3 4 5 149 views Average conversion rate is down 14% yoy Link Source: David | 30 November 2022 Details Rate Report

Google Ads spend grew 15% in 3Q2022, stabilizing near pre-COVID level 100/5 1 2 3 4 5 300 views 3Q2022 Google Ads spend growth equal to that of 3Q2019 Link Source: David | 14 October 2022 Details Rate Report

Google adds new advertising features for attractions and tour operators 80/5 1 2 3 4 5 388 views Tour operators and attractions can now edit ticket prices from Google Business Profile Details Rate Report

Google Ads extensions are now ad assets 70/5 1 2 3 4 5 324 views Change is made because ads with extensions are clicked more often Link Source: David | 29 September 2022 Details Rate Report

IAB: Privacy legislation a bigger threat than loss of cookies 100/5 1 2 3 4 5 237 views Marketers need to be able to target the 80% of consumers who aren't included in first-party data Link Source: David|15 September 2022 Details Rate Report

Google to delay start of phase-out of 3rd-party cookies to 3Q2024 100/5 1 2 3 4 5 441 views The new Privacy Sandbox APIs are expected to be launched and generally available in Chrome by 3Q2023 Link Source: David|28 July 2022 Details Rate Report

50% of global consumers find advertising to be less interesting than it used to be 80/5 1 2 3 4 5 505 views apparently it's a universal problem Link Source: David|24 June 2022 Details Rate Report

Bipartisan Senate Bill Could Force Google Out of Some of Its Lines of Business 100/5 1 2 3 4 5 186 views Ad industry trade group Interactive Advertising Bureau (IAB) has taken a position strongly opposing the bill. Link Source: David|27 August 2022 Details Rate Report

'Workday Consumers' creating growth in search ad spend 100/5 1 2 3 4 5 232 views Many consumers (48% of survey respondents) now say they prefer online services Link Source: David|27 April 2022 Details Rate Report

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