Advertising

Drawing the attention of consumers to stuff they need and we're selling

Google Ads is getting more expensive - but mean ROI is 200% 100/5 1 2 3 4 5 Average conversion rate is down 14% yoy Link Source: David | 30 November 2022 Details Rate Report

Google Ads spend grew 15% in 3Q2022, stabilizing near pre-COVID level 100/5 1 2 3 4 5 3Q2022 Google Ads spend growth equal to that of 3Q2019 Link Source: David | 14 October 2022 Details Rate Report

Google adds new advertising features for attractions and tour operators 80/5 1 2 3 4 5 Tour operators and attractions can now edit ticket prices from Google Business Profile Details Rate Report

Google Ads extensions are now ad assets 70/5 1 2 3 4 5 Change is made because ads with extensions are clicked more often Link Source: David | 29 September 2022 Details Rate Report

IAB: Privacy legislation a bigger threat than loss of cookies 100/5 1 2 3 4 5 Marketers need to be able to target the 80% of consumers who aren't included in first-party data Link Source: David|15 September 2022 Details Rate Report

Google to delay start of phase-out of 3rd-party cookies to 3Q2024 100/5 1 2 3 4 5 The new Privacy Sandbox APIs are expected to be launched and generally available in Chrome by 3Q2023 Link Source: David|28 July 2022 Details Rate Report

50% of global consumers find advertising to be less interesting than it used to be 80/5 1 2 3 4 5 apparently it's a universal problem Link Source: David|24 June 2022 Details Rate Report

Bipartisan Senate Bill Could Force Google Out of Some of Its Lines of Business 100/5 1 2 3 4 5 Ad industry trade group Interactive Advertising Bureau (IAB) has taken a position strongly opposing the bill. Link Source: David|27 August 2022 Details Rate Report

'Workday Consumers' creating growth in search ad spend 100/5 1 2 3 4 5 Many consumers (48% of survey respondents) now say they prefer online services Link Source: David|27 April 2022 Details Rate Report

Google begins next phase of global tests of Privacy Sandbox 90/5 1 2 3 4 5 New alternative technologies are intended to improve user privacy while generating revenue for advertisers. Link Source: David|11 April 2022 Details Rate Report

Anu Adegbola to head Paid Search Association 80/5 1 2 3 4 5 Ms. Adegbola succeeds as President David Szetela, who recently retired from the position after 3 years. Link Source: David|29 March 2022 Details Rate Report

GA4: Better privacy but tougher targeting 100/5 1 2 3 4 5 Tracking prospects through the marketing funnel to conversion will be more difficult and costly. Link Source: David|29 March 2022 Details Rate Report

BREAKING: Google dumps FLoC, replaces with Topics API for Privacy Sandbox [VIDEO] 100/5 1 2 3 4 5 Google claims that 'Topics' gives businesses an option to continue serving relevant ads without using covert tracking techniques. Link Source: David|25 January 2022 Details Rate Report

IAB weighs in against Surveillance Advertising bill 80/5 1 2 3 4 5 between 2016 and 2020 the internet economy grew at 7X the rate of the overall US economy Details Rate Report

Search for in All Categories Advertising Agencies Analytics Artificial Intelligence Branding Conversion Optimization Copywriting Demographics General How To Marketing Media Mobile Public Relations Research Search Social Media Technology Usability Video Search