Google to delay start of phase-out of 3rd-party cookies to 3Q2024

Google to delay start of phase-out of 3rd-party cookies to 3Q2024
By
28 July 2022 (Edited 27 August 2022)

Until then, Google plans further to expand testing of Privacy Sandbox APIs to ensure the web can "'continue to thrive".

Industry feedback indicates a need for more time to evaluate and test the new Privacy Sandbox technologies

In a post on the Google Blog yesterday, Google VP/Privacy Sandbox Anthony Chavez announced that Google now plans to expand testing of the Sandbox APIs and delay the start of phase-out of third-party cookies in Chrome until the second half of 2024.

A year ago, because of reservations expressed about the proposed Sandbox technologies by the UK Competition and Markets Authority, Google had announced a target date of 31 October 2023 for completion of the transition away from third-party cookies.

Under the new plan, beginning in August 2022 the Privacy Sandbox trials will expand to millions of users globally. The new Privacy Sandbox APIs are expected to be launched and generally available in Chrome by 3Q2023.

Any further changes to the Privacy Sandbox Timeline will be posted here:

privacysandbox.com/intl/en...e-privacy-sandbox-timeline

Follow this link for more information about - and an opportunity to get a free consultation on - Google Search Ads.


And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Subscribe to my blog

External Article: https://blog.google/products/chrome/update-testing-privacy-sandbox-web/


Subhead Until then, Google plans further to expand testing of Privacy Sandbox APIs to ensure the web can "'continue to thrive".
Website
Visit Website
Rating
5/5 based on 1 vote.
Show Individual Votes
Related Listings

Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread: