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Uber to sell restaurants ad space inside Eats app

21 November 2019

Uber Eats currently has an estimated 20% share of US restaurant delivery sales

TechCrunch reports that Uber is advertising for a Google Ads Lead whose job it will be to:

  • Help formulate business, product and marketing strategy for ads
  • Experiment and iterate on tests
  • "Customize and scale this offering across the world"

Since December 2018 Uber has been testing a prototype offering called "Specials" that gives restaurants featured placement in the Eats app if they offer a discount to Uber users.

Now it looks like Uber is going to get seriously into the advertising business.

Uber Eats currently has an estimated 20% share of US restaurant delivery sales that produced net revenue of $576M in 1H 2019. Advertising could easily add hundreds of millions more.

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David Boggs    - David
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