Google Still Dominates the World Search Ad Market

Google Still Dominates the World Search Ad Market
19 August 2016

eMarketer finds that Google is still #1 in digital ad revenues:

  • $57.8B (projected) in total digital ad revenues worldwide in 2016 - up 9.0% from 2015
  • $47.6B in search ad revenues
  • 55.2% of the search ad market worldwide
  • $10.23B in display ad revenues - 12.3% share
  • $34.1B in net ad revenues from mobile - up 40.3% from 2015

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