Google releases Privacy Sandbox timeline for phasing out third-party cookies

Google releases Privacy Sandbox timeline for phasing out third-party cookies
By
26 July 2021 (Edited 30 July 2022)

Google is currently working on a Trust Tokens API scheduled to be completed by the end of 2021

Google has released a timeline showing when new technologies are expected to be ready to "support key use cases" so that Chrome can phase out 3rd-party cookies.

Here's a simplified version:

  • Fight SPAM and fraud on the web
    • Testing of Trust Tokens API has begun.
    • Testing to be completed by the end of 2021
    • Ready for adoption in 1Q2022
  • Show relevant content and ads
    • FLoC API testing is now closed
    • Discussions through September 2021
    • Testing October 2021 - June 2022
    • Ready for adoption in 3Q2022
  • Measure digital ads
    • Core Attribution API testing has begun
    • Discussions through September 2021
    • Testing October 2021 - June 2022
    • Ready for adoption in 3Q2022
  • Strengthen cross-site privacy boundaries
    • First-Party Sets API testing has begun
    • Discussions through October 2021
    • Testing November 2021 - June 2022
    • Ready for adoption in 3Q2022
  • Transition Period Stage 1: October 2022 through June 2023
  • Transition Period Stage 2: 3Q2023
  • Transition complete: 31 October 2023

Per Google:

"The Privacy Sandbox initiative also includes several proposals addressing covert tracking techniques, such as fingerprinting and network-level tracking."

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External Article: https://www.privacysandbox.com/timeline/


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