Google releases Enhanced Conversions feature in beta for Google Ads using first-party data

Google releases Enhanced Conversions feature in beta for Google Ads using first-party data
By
27 July 2021 (Edited 30 August 2022)

Secure hashing algorithm collects first-party conversion data which are then matched with signed-in Google accounts

Customer data to be matched securely to Google accounts

Google has announced the release in beta of an Enhanced Conversions feature intended to improve the accuracy of conversion management.

This feature sends first-party customer data - like e-mail address, name, home address or phone number - securely to Google using SHA256, a one-way, 256-bit hashing algorithm. The hashed data are then matched to signed-in Google accounts in order to attribute conversions to ad events like views or clicks.

To use this feature, you must first have Google Ads conversion tracking set up. Enhanced Conversions can then be added using either Google Tag Manager or the Global Site Tag.

Instructions for setting up Enhanced Conversions are here:

For Google Tag Manager: https://support.google.com/google-ads/answer/10172785

For Global Site Tag: https://support.google.com/google-ads/answer/9888145

Follow this link to find out more about how you can get fast marketing results from Google Ads paid search.


And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Subscribe to my blog

External Article: https://support.google.com/google-ads/answer/9888656


Subhead Secure hashing algorithm collects first-party conversion data which are then matched with signed-in Google accounts
Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Related Listings

Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread: