Special Offer: FREE website speed test for Google ranking

Google PageSpeed

Google uses page loading speed as a ranking factor.

Your report will show you your page's overall speed score (1 to 100), comprehensive speed metrics, actions to take to reduce loading time.

Click to get your free test

Travel Insights with Google launched in US in partnership with Destinations International and HSMAI



By
21 July 2021

Destination Insights tool shows sources of destination demand for marketing planning, and Hotel Insights tool helps hoteliers analyze search trends so they can attract new guests by creating a stronger digital presence


Following tests in the Asia Pacific region that began in December 2020, Google has now announced the launch of Travel Insights with Google in the US, in partnership with DMO/CVB trade group Destinations International and Hospitality Sales and Marketing Association International (HSMAI).

The new initiative is intended to facilitate the recovery of travel and tourism from the COVID-19 pandemic by providing destinations and hotels with insights into real-time travel demand based on Google search data.

Two free tools offered are:

  • Destinations Insights to help travel businesses, governments and DMOs understand where strongest demand for their destination exists, so they may adjust marketing accordingly
  • Hotel Insights to help hoteliers understand locations where interest is strongest and attract new guests via enhanced digital presence

Based on earlier tests, Google is incorporating "more actionable features" in the Destination Insights tools, including "Focusing Facts" - quick, key insights based on the previous 12 weeks of data, and a "Demand Sizing Tool" that can compare inbound and outbound interest between countries.

Google is also rolling out localized versions of Travel Insights in Spain, Greece, France, Italy, Croatia, China, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Thailand and Vietnam.


If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

   
   
Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Tags , , , , , , , ,
Related Listings
External Article: https://blog.google/products/ads-commerce/tools-partnerships-help-travel-recover-thrive/


E-mail:
Quick Reply
Name:
E-mail:
Subscribe to my blog:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:


Members currently reading this thread:

Previous Article | Next Article